• Whanki Museum - Buam-dong & Seochon Tour (Museum & Architecture & Small Shops)

In Buam-dong, explore the Whanki Museum, dedicated to the abstract art master Kim Whanki, where art and architectural beauty merge. Visit the Seokpajeong Seoul Museum of Art, a Joseon-era villa now hosting contemporary exhibitions, and Mugyewon, a cultural space featuring a traditional hanok and garden. Continue to Seochon to discover the Daelim Museum’s neighborhood, filled with curated shops, local designer brands, and independent bookstores, and enjoy a coffee at a local café of your choice.

• Jeongdong-gil - Jeong-dong & Seochon Tour (Museum & Small Shops)

Take a leisurely walk along Jeong-dong-gil, a historic street featuring the Deoksugung Stone Wall Path, the Former Russian Legation, and Jeongdong Theater, while exploring unique small shops and galleries. Proceed to Seochon to visit local lifestyle shops and select stores around the Suseong-dong Valley area, concluding the tour with a coffee at a cozy café.

• MMCA - National Museum of Modern and Contemporary Art, Korea - Bukchon & Anguk Tour (Museum & Small Shops)

In Bukchon Hanok Village, visit Seonhye-won, a renovated hanok exhibition space, the Bukchon Museum of Old Lifestyles, showcasing traditional hanok daily life, Go Hui-dong Museum, the former residence of Korea’s first Western-style painter, and the National Museum of Modern and Contemporary Art, Seoul. Afterwards, explore craft shops, design stores, and local boutiques in the Anguk area, with a café break along the way.

• National Museum of Korea - Yongsan Tour (Museum & Small Shops)

Start at the National Museum of Korea, which houses extensive collections of national treasures, then proceed to the Amorepacific Museum of Art (APMA) to view contemporary art and design exhibitions. Afterwards, head to the Gyeongnidan area in Itaewon to explore local designer boutiques, interior shops, and book cafés, finishing with a relaxing coffee stop.

• Leeum Art Museum - Itaewon & Hannam Tour (Museum & Small Shops)

Begin with the Leeum Museum of Art, showcasing both traditional Korean and contemporary global art within architecture crafted by world-renowned architects. Then, explore the Itaewon and Hannam neighborhoods, visiting local select shops, stylish clothing brands, and lifestyle design stores, and conclude the tour at a local café of your choice.

• Transporation Pick up & Drop off
• Admission fees
• Tea and coffee

• Meals

This is more than just a traditional heritage tour. At its heart, it is a custom, design-focused hosted experience that showcases how modern Korea lives, creates, and evolves today. From architecture and art to fashion, cafés, and lifestyle, the focus is on current cultural trends to help you experience both the timeless heritage and the modern vibrancy of Korea.

Instead of academic or historical lectures, this experience is designed for travelers who want to explore spaces cherished by locals, neighborhoods undergoing transformation, and contemporary spots that influence everyday culture.

How It Works
After booking, communication is established via WhatsApp for a brief questionnaire. You can choose the neighborhoods, spaces, and experiences you wish to explore. Based on your selections, a curated itinerary of places is suggested, and you are then guided through the experience, one private group at a time.

For a full refund, cancel at least 24 hours before the scheduled departure time.