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4 Ways Helicopter Tour Operators Can Prepare for Summer
Managing a helicopter tour company is never easy. There are a lot of moving parts and your team has to be on the same page with bookings, confirmations, and payments. You want to make sure your site is easy to navigate and your booking software is reliable, while also helping you to boost revenue. With...
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We will keep you posted with the best and latest trends for success!

4 Ways Helicopter Tour Operators Can Prepare for Summer
Managing a helicopter tour company is never easy. There are a lot of moving parts and your team has to be on the same page with bookings, confirmations, and payments. You want to make sure your site is easy to navigate and your booking software is reliable, while also helping you to boost revenue. With...

SheTalks 2021 Recordings
That's a wrap on SheTalks 2021! Peek gathered some of the industry’s best and brightest to help give valuable insights for your business for the upcoming season and beyond! Big thanks to all of the speakers and to those who joined us live for the discussions. SheTalks 2021 is now over, but don’t worry! You...

Growvember 2020
Peek gathered some of the industry’s best and brightest to help you supercharge your business this season! These industry experts delivered invaluable workshops on topics such as Facebook Ads, Google My Business Listings, Dynamic Pricing and SEO to help you drive more revenue for your company. To...

Google My Business: 10 Key Optimizations for Tour and Activity Operators
What is Google My Business? Google My Business (GMB) is a free tool from Google to help small businesses manage their online presence and get direct bookings. Your GMB page will appear as on the side of a Google search related to your business, helping to provide more information, reviews and a...

Reboot Your Tour Business via the Local Market
In his recent webinar, Josh Oakes of The Sunshine Tribe shared tons of actionable advice for rebooting your business using your local market - something that more and more operators are considering as international travel remains low. You can access the recording of the full webinar here. But if you...

Intelligent Reopening Checklist
As parts of the world reopen and tour operators begin to resume business activity, it’s important to prepare your guests and staff for what’s to come. Enhanced hygiene and safety procedures, as well as social distancing measures, will be a top priority for guests. We invited travel & hygiene expert Jon...

How Virtual Tours can help you reopen your doors
As lockdown conditions persist across most of the world, virtual tours are proving a popular choice for those craving interactive experiences. But will this interest last? And is it worth it to invest in these products as restrictions start to lift within the next few months? Within the tour operator...

SBA Loan Programs: FAQ
We were joined by Mike Lousteau, General Counsel and a partner at 12BF Venture Capital, for a couple of webinars to breakdown the SBA loan offering and clarify how to apply. We have summarized the key insights he shared with us in the form of an FAQ below. *DISCLAIMER: Please be aware that this...

COVID-19: A Guide to Accessing and Protecting Capital
With the spread of COVID-19, the tourism sector has suffered a massive blow. In these times, access to capital, as well as ways to protect it, has become more crucial than ever for tour and activity operators. However, navigating the wealth of information on the loans and financial assistance available can...

Peek + Womply Partnership Announcement
Peek Partners With Womply to Streamline Access to Paycheck Protection Program Funds for Small Businesses Millions of American small businesses are at imminent risk of collapse The $349 billion federal stimulus program is a crucial first step to stabilize at-risk businesses Peek has partnered with Womply to...

Peek + Womply: Apply for a PPP Loan
As you may know, the government is offering forgivable loans of up to $10m per business entity under the Paycheck Protection Program (PPP). But did you know that you need a private lender to access these loans and that they will be processed on a first come, first serve basis? Every Small Business...

Paycheck Protection Program: Information for Small Businesses
As you may be aware, the recent CARES Act passed by the government features a variety of initiatives intended to help Americans through the social and financial effects of COVID-19. In addition to the SBA Disaster Loans already available, part of this new bill is designed to help small businesses and those...

Guest Blog: Stephanie Fiero, Tourism Tiger
We’re all going through some tough times now. Closed borders, quarantines & self-isolations, and lost jobs are sadly the new normal (for now, not forever!). In the tourism industry, you’re going through that on your own, plus the added stress of knowing that you need things to get better for everyone...
Join Our Mailing List
We will keep you posted with the best and latest trends for success!
COVID-19 Resources

4 Ways Helicopter Tour Operators Can Prepare for Summer
Managing a helicopter tour company is never easy. There are a lot of moving parts and your team has to be on the same page with bookings, confirmations, and payments. You want to make sure your site is easy to navigate and your booking software is reliable, while also helping you to boost revenue. With...
Join Our Mailing List
We will keep you posted with the best and latest trends for success!

4 Ways Helicopter Tour Operators Can Prepare for Summer
Managing a helicopter tour company is never easy. There are a lot of moving parts and your team has to be on the same page with bookings, confirmations, and payments. You want to make sure your site is easy to navigate and your booking software is reliable, while also helping you to boost revenue. With...

SheTalks 2021 Recordings
That's a wrap on SheTalks 2021! Peek gathered some of the industry’s best and brightest to help give valuable insights for your business for the upcoming season and beyond! Big thanks to all of the speakers and to those who joined us live for the discussions. SheTalks 2021 is now over, but don’t worry! You...

Growvember 2020
Peek gathered some of the industry’s best and brightest to help you supercharge your business this season! These industry experts delivered invaluable workshops on topics such as Facebook Ads, Google My Business Listings, Dynamic Pricing and SEO to help you drive more revenue for your company. To...

Google My Business: 10 Key Optimizations for Tour and Activity Operators
What is Google My Business? Google My Business (GMB) is a free tool from Google to help small businesses manage their online presence and get direct bookings. Your GMB page will appear as on the side of a Google search related to your business, helping to provide more information, reviews and a...

Reboot Your Tour Business via the Local Market
In his recent webinar, Josh Oakes of The Sunshine Tribe shared tons of actionable advice for rebooting your business using your local market - something that more and more operators are considering as international travel remains low. You can access the recording of the full webinar here. But if you...

Intelligent Reopening Checklist
As parts of the world reopen and tour operators begin to resume business activity, it’s important to prepare your guests and staff for what’s to come. Enhanced hygiene and safety procedures, as well as social distancing measures, will be a top priority for guests. We invited travel & hygiene expert Jon...

How Virtual Tours can help you reopen your doors
As lockdown conditions persist across most of the world, virtual tours are proving a popular choice for those craving interactive experiences. But will this interest last? And is it worth it to invest in these products as restrictions start to lift within the next few months? Within the tour operator...

SBA Loan Programs: FAQ
We were joined by Mike Lousteau, General Counsel and a partner at 12BF Venture Capital, for a couple of webinars to breakdown the SBA loan offering and clarify how to apply. We have summarized the key insights he shared with us in the form of an FAQ below. *DISCLAIMER: Please be aware that this...

COVID-19: A Guide to Accessing and Protecting Capital
With the spread of COVID-19, the tourism sector has suffered a massive blow. In these times, access to capital, as well as ways to protect it, has become more crucial than ever for tour and activity operators. However, navigating the wealth of information on the loans and financial assistance available can...

Peek + Womply Partnership Announcement
Peek Partners With Womply to Streamline Access to Paycheck Protection Program Funds for Small Businesses Millions of American small businesses are at imminent risk of collapse The $349 billion federal stimulus program is a crucial first step to stabilize at-risk businesses Peek has partnered with Womply to...

Peek + Womply: Apply for a PPP Loan
As you may know, the government is offering forgivable loans of up to $10m per business entity under the Paycheck Protection Program (PPP). But did you know that you need a private lender to access these loans and that they will be processed on a first come, first serve basis? Every Small Business...

Paycheck Protection Program: Information for Small Businesses
As you may be aware, the recent CARES Act passed by the government features a variety of initiatives intended to help Americans through the social and financial effects of COVID-19. In addition to the SBA Disaster Loans already available, part of this new bill is designed to help small businesses and those...

Guest Blog: Stephanie Fiero, Tourism Tiger
We’re all going through some tough times now. Closed borders, quarantines & self-isolations, and lost jobs are sadly the new normal (for now, not forever!). In the tourism industry, you’re going through that on your own, plus the added stress of knowing that you need things to get better for everyone...
Join Our Mailing List
We will keep you posted with the best and latest trends for success!
Marketing

SheTalks 2021 Recordings
That's a wrap on SheTalks 2021! Peek gathered some of the industry’s best and brightest to help give valuable insights for your business for the upcoming season and beyond! Big thanks to all of the speakers and to those who joined us live for the discussions. SheTalks 2021 is now over, but don’t worry! You...
Join Our Mailing List
We will keep you posted with the best and latest trends for success!

SheTalks 2021 Recordings
That's a wrap on SheTalks 2021! Peek gathered some of the industry’s best and brightest to help give valuable insights for your business for the upcoming season and beyond! Big thanks to all of the speakers and to those who joined us live for the discussions. SheTalks 2021 is now over, but don’t worry! You...

Google My Business: 10 Key Optimizations for Tour and Activity Operators
What is Google My Business? Google My Business (GMB) is a free tool from Google to help small businesses manage their online presence and get direct bookings. Your GMB page will appear as on the side of a Google search related to your business, helping to provide more information, reviews and a...

Reboot Your Tour Business via the Local Market
In his recent webinar, Josh Oakes of The Sunshine Tribe shared tons of actionable advice for rebooting your business using your local market - something that more and more operators are considering as international travel remains low. You can access the recording of the full webinar here. But if you...

Intelligent Reopening Checklist
As parts of the world reopen and tour operators begin to resume business activity, it’s important to prepare your guests and staff for what’s to come. Enhanced hygiene and safety procedures, as well as social distancing measures, will be a top priority for guests. We invited travel & hygiene expert Jon...

Guest Blog: Stephanie Fiero, Tourism Tiger
We’re all going through some tough times now. Closed borders, quarantines & self-isolations, and lost jobs are sadly the new normal (for now, not forever!). In the tourism industry, you’re going through that on your own, plus the added stress of knowing that you need things to get better for everyone...

COVID-19 Best Practices
COVID-19 is having a significant impact on tourism around the world, and right now it’s tough to predict exactly how it will play out. But the travel industry is no stranger to bumps in the road -- and many operators are already working hard to adapt and fight back. This is a crucial time for the industry...

Get Set for Summer: Watch the Workshops!
What a kick off to the summer season! With Memorial Day weekend fast approaching, Peek Pro wanted to make sure you were fully equipped to enter your peak season with all the tools necessary to make this your biggest year yet! That's why we brought together five industry experts for an online event to arm...

Growvember 2019: Listen to the recordings here!
Growvember 2019 What a couple of days we’ve had! Thank you to everyone who participated – we can all agree that our eight incredible speakers provided us with some awesome insights. In case you missed any of the sessions, this is your one stop shop for all the resources you need to catch up and start...

Tips For Success: Some Big Takeaways From Arival 2019
Did you hear about Arival 2019? It was this year’s premier conference for tour & activity operators. We had a huge presence and loved meeting all of you who came. Here are our takeaways from some of the talks we attended: Jason Hackett, Brier Katama: Marketing Foundations ‘Getting your website right is...

5 Steps to an Effective Social Media Marketing Strategy
Our good friends over at TourismTiger know a thing or two about how to make your mark online as a tour and activity operator. In this post, Senior Content Coordinator Emma Russel takes us through some effective ways to ensure you're making the most out of your online presence. Social media can seem...

How to Sell More Experiences on Social Media with Storytelling
Social media marketing expert and founder of Amore Social, Samantha Hardcastle, is a sucker for a great story. She understands the power storytelling has on consumers. In this post, she offers some tips on how to leverage your social media platforms and promote your experiences in a way that engages and...

Simple Steps to Increase Bookings 233% – 500% With a Tourism Website That Sells
Tourism Tim Warren is no stranger to helping tourism businesses succeed. The founder of Adventure Business Consultants and host of top industry podcast Travel Business Success, Tim and his team have helped thousands of private and public sector tourism & hospitality businesses start, grow, scale and...

Growvember Roundup: What We Learned
Growvember is officially over, and the whole Peek team is excited to see how you take the learnings and apply them to your business. It’s time to put these tips into action! We hope you enjoyed the content from all eight of our incredible speakers - don’t forget, if you missed any of the sessions, or just...
Rentals

Supercharge Your Rental Fleet: 5 Reasons to Rent Electric Bikes
This is a post by Joe Samsel, Rental Fleet Specialist at Rad Power Bikes — North America’s largest electric bike company. Joe has helped a large number of companies improve their rental businesses with e-bikes. Here he shares some of his insight and personal experience on how e-bikes can bring more growth...
Join Our Mailing List
We will keep you posted with the best and latest trends for success!

Supercharge Your Rental Fleet: 5 Reasons to Rent Electric Bikes
This is a post by Joe Samsel, Rental Fleet Specialist at Rad Power Bikes — North America’s largest electric bike company. Joe has helped a large number of companies improve their rental businesses with e-bikes. Here he shares some of his insight and personal experience on how e-bikes can bring more growth...

Rentals are now on iOS!
Do you offer Rentals? We have great news: our iOS app for Rentals is now ready for you to download! Here is a quick breakdown of some of the features available for rentals on the iOS App: Do essential tasks… Edit booking details of your customers, check in guests, sign waivers, AND cancel or refund...

15 Different Rental Business Ideas That Let You Do What You Love
When you specialize in online booking software for rental companies, you come across a smorgasbord of interesting and innovative business models. From people who turned their passion into a career, from folks looking to supplement a full-time gig, the possibilities are far-reaching and fun to explore. If...

Simplifying Rental Pricing: A Checklist Of What To Look For In An Online Booking System
Unless it's a hilarious kitchen apron, or an electronic Chewbacca mask, our general attitude towards one-size-fits-all products is...meh. The same thing goes for the needs of rental businesses—particularly when it comes to setting up pricing structures: This is no one-size-fits-all scenario. It may seem...

8 Ways To Increase Positive Reviews For Your Watercraft Rental Business
If you’re looking for an extra advantage in what can be an ultra-competitive market, there's heaps of data proving how important positive reviews are for your bottom line. But you're probably aware of that if you're reading this article, and don't need to be reminded that 84% of people trust online reviews...

The 4 Biggest Challenges Rentals Businesses Face (And How to Overcome Them)
Managing reservations and equipment are everyday logistics for rental merchants. But when manual tactics for staying organized are outpaced by customer demand, these everyday logistics can morph from "calm waters" to "perfect storm." Here are the top four challenges rental companies face, and tips for...

9 Marketing Strategies For Water Activity Rental Businesses
When it comes to water activity rentals, finding a way to make your brand stand out in the sea of competition makes all the difference between a dock of idle inventory, versus a calendar filled with reservations. By implementing an impactful and targeted marketing campaign, you're more likely to stand out...

6 Ways to Increase Boat Rentals In the Low Season
While the summer can bring lines of customers to the dock, keeping the calendar full during the slow season can be a challenge for boat rental operators. Read on for helpful tips on how to keep your inventory out of the boathouse and on the water, no matter the time of year 1. Make It A Two-fer With A...

7 Tips for Taking Better Sports Rental Photos with Your iPhone
As a sports rental company, you’re not just loaning out equipment by the hour—you’re providing customers with an experience. But one of the biggest mistakes rental companies make is not portraying that experience online. For sports rentals, this should start with exciting and inspiring images. Luckily, you...

The Activity Rental Revolution: Are You Keeping Up with the Business Boom?
Examine the industry's current and future growth, and see how your company stacks up. There's a shift in how Americans are spending their money. Mostly spurred by the proliferation of the Millennial generation, they're now prioritizing experiences rather than material items — saving up their money to go new...

How Bike Rental Shops Can Compete with Bike Sharing Services
If you're a Bike Rental shop owner and the idea of bike sharing coming to your neighborhood is keeping you up at night, you're not alone. It's already spread to cities like New York City, Miami, and Minneapolis, and continues to crop up in others as well—all with the hopes that bike sharing will...

3 Tricks to Simplify Your Bike Rental Options
Adding online scheduling and payment to your bicycle rental business is a savvy business move, and simplifying your offerings online will make a seemingly impossible task—to migrate and maintain those online options—achievable. If you think you can't offer online booking features to your site because of the...

The Top Benefits of Using an Online Rental Booking System
Most of your customers expect to be able to book online these days, and the thought of adding online payment options to your website may seem overwhelming. But streamlining the process for your customers can create more revenue and let you focus on other things - and it can be one of the best things you do...
Online Booking

4 Ways Helicopter Tour Operators Can Prepare for Summer
Managing a helicopter tour company is never easy. There are a lot of moving parts and your team has to be on the same page with bookings, confirmations, and payments. You want to make sure your site is easy to navigate and your booking software is reliable, while also helping you to boost revenue. With...
Join Our Mailing List
We will keep you posted with the best and latest trends for success!

4 Ways Helicopter Tour Operators Can Prepare for Summer
Managing a helicopter tour company is never easy. There are a lot of moving parts and your team has to be on the same page with bookings, confirmations, and payments. You want to make sure your site is easy to navigate and your booking software is reliable, while also helping you to boost revenue. With...

Google My Business: 10 Key Optimizations for Tour and Activity Operators
What is Google My Business? Google My Business (GMB) is a free tool from Google to help small businesses manage their online presence and get direct bookings. Your GMB page will appear as on the side of a Google search related to your business, helping to provide more information, reviews and a...

12 free improvements you can make to your Peek Pro account
It’s official: 2020 is here! Feels scary to say that, right? For most of you, January is the month when you think about how you’re going to make this year the best year ever for your business. For that reason, we’ve asked some of our most experienced team members at Peek to share with us their...

Announcing: Peek Pro 6
Today, we are happy to announce a dramatic change to our system that makes it easier for you to say “Yes” to more of your guests and offer the flexibility you’ve been asking us for. Summer 2019 makes 6 years of Peek Pro. Which is why we’re announcing Peek Pro 6: a series of upgrades coming all through 2019...

3 Easy Ways to Upsell (Without Being a Pushy Salesman!)
In this post, serial entrepreneur and super coach Drew Renner takes us through some simple tricks to boost revenue through upselling - without putting customers off. When not writing blog posts for Peek, Drew is busy helping tour and attraction owners win customers through simplicity, authenticity and...

Simple Steps to Increase Bookings 233% – 500% With a Tourism Website That Sells
Tourism Tim Warren is no stranger to helping tourism businesses succeed. The founder of Adventure Business Consultants and host of top industry podcast Travel Business Success, Tim and his team have helped thousands of private and public sector tourism & hospitality businesses start, grow, scale and...

Growvember Roundup: What We Learned
Growvember is officially over, and the whole Peek team is excited to see how you take the learnings and apply them to your business. It’s time to put these tips into action! We hope you enjoyed the content from all eight of our incredible speakers - don’t forget, if you missed any of the sessions, or just...

How Gift Cards Can Give Your Slow Season a Boost
Did you know that people are now favoring experiences over ‘stuff’ more and more? That’s why your tour or activity is the perfect gift! It’s now time to get selling because now’s the peak time for gift card sales! Why Selling Gift Cards Will Beat Your Low Season Blues Here are a few more key reasons why you...

Welcome to Growvember: Register for Your Workshops
Growth, growth and more growth! For many tour operators, it’s the number one priority. Been looking online for ways to grow your business, but finding it hard to dissect all the information out there? Struggling to find real, applicable tips that are relevant to your business? Struggle no more — Growvember...

5 Ways to Market Your Escape Room More Effectively
Digital marketing pro, Dan Honkanen of Rugged SEO, specializes in helping escape rooms grow their business and online presence. In this post, he shares a few pro tips with us on how best to boost your revenue and reputation — both online and offline. In 2014, there were still only 22 escape rooms in the US....

Warming Up Your Website Visitors: The Key to More Online Bookings
This is a guest post from online marketing expert Milan Stojković. With a focus on the tourism sector, Milan’s business MS Travel Marketing is dedicated to helping bring tour operators more customers. In this post, he shares some insider tips you can apply to your business today - and watch your online...

The Top 7 Reasons Your Rentals Business Should Be Accepting Online Bookings
You're not alone if the thought of making changes, such as implementing an online booking system, seems overwhelming. But streamlining businesses operations can mean more freedom and revenue, and it could be the best thing you do for your business this year. From stand-up paddle boards, to camping gear, to...

5 Easy Ways to Get More Online Bookings Ahead of Time
A little extra prep time can make a big difference. These are words of wisdom for a lot of things in life, whether you're studying for a tough exam, practicing for a big recital or cooking up a Thanksgiving feast. And as a business owner in the tour, activity or rental industry, you know better than most...
Business Management

4 Ways Helicopter Tour Operators Can Prepare for Summer
Managing a helicopter tour company is never easy. There are a lot of moving parts and your team has to be on the same page with bookings, confirmations, and payments. You want to make sure your site is easy to navigate and your booking software is reliable, while also helping you to boost revenue. With...
Join Our Mailing List
We will keep you posted with the best and latest trends for success!

4 Ways Helicopter Tour Operators Can Prepare for Summer
Managing a helicopter tour company is never easy. There are a lot of moving parts and your team has to be on the same page with bookings, confirmations, and payments. You want to make sure your site is easy to navigate and your booking software is reliable, while also helping you to boost revenue. With...

Intelligent Reopening Checklist
As parts of the world reopen and tour operators begin to resume business activity, it’s important to prepare your guests and staff for what’s to come. Enhanced hygiene and safety procedures, as well as social distancing measures, will be a top priority for guests. We invited travel & hygiene expert Jon...

Peek + Womply: Apply for a PPP Loan
As you may know, the government is offering forgivable loans of up to $10m per business entity under the Paycheck Protection Program (PPP). But did you know that you need a private lender to access these loans and that they will be processed on a first come, first serve basis? Every Small Business...

Paycheck Protection Program: Information for Small Businesses
As you may be aware, the recent CARES Act passed by the government features a variety of initiatives intended to help Americans through the social and financial effects of COVID-19. In addition to the SBA Disaster Loans already available, part of this new bill is designed to help small businesses and those...

12 free improvements you can make to your Peek Pro account
It’s official: 2020 is here! Feels scary to say that, right? For most of you, January is the month when you think about how you’re going to make this year the best year ever for your business. For that reason, we’ve asked some of our most experienced team members at Peek to share with us their...

Growvember 2019: Listen to the recordings here!
Growvember 2019 What a couple of days we’ve had! Thank you to everyone who participated – we can all agree that our eight incredible speakers provided us with some awesome insights. In case you missed any of the sessions, this is your one stop shop for all the resources you need to catch up and start...

5 Steps to an Effective Social Media Marketing Strategy
Our good friends over at TourismTiger know a thing or two about how to make your mark online as a tour and activity operator. In this post, Senior Content Coordinator Emma Russel takes us through some effective ways to ensure you're making the most out of your online presence. Social media can seem...

French Quarter Phantoms: An Operator’s Road to Success
How do you start a tour business in the aftermath of one of the most devastating hurricanes your country has ever seen? How do you build your brand, spread the word, and find that first paying guest? How do you get to the top of your game and still manage to love what you do? In this post, Cindi Richardson...

How to Create a Profitable, Popular Tour
Erik Hormann is the owner of Vantigo — San Francisco’s #1 rated tour on TripAdvisor. In this post, he shows us how the key to a tour operator’s success lies in the two Ps — profitability and popularity. Take it away Erik! How to Make a Tour Profitable “Show me the money!” Every business owner says the same...

Welcome to Growvember: Register for Your Workshops
Growth, growth and more growth! For many tour operators, it’s the number one priority. Been looking online for ways to grow your business, but finding it hard to dissect all the information out there? Struggling to find real, applicable tips that are relevant to your business? Struggle no more — Growvember...

4 Ways to Sell More Experiences Through Offline Channels
This post was written by Josh Oakes as part of our Growvember series —focusing on ways to grow your business. In 2007, Josh and his wife started a day tour company in Melbourne, Australia. They had no experience in tourism, no business experience, no networks or support — and no funds. Fast forward seven...

How to Hire, Train and Retain the Best Guides: A Tour Operator’s Handbook
In this post, seasoned tour guide and operator Erik Hormann of Vantigo runs us through his best strategies to finding — and keeping — the best tour guides in town. Find more tools to help you with the hiring process at the bottom of this blog! It’s Friday. You finally got around to that dreaded dentist...

A Practical Guide to Improving Your TripAdvisor Rankings
In this post, digital marketing expert Chris Torres - director of the Tourism Marketing Agency - offers some key insights into TripAdvisor’s complex ranking system. He’ll run through some key factors that determine your ranking - and how to make sure it’s as high as possible! You may already know that...
Day Tours

How to Create a Profitable, Popular Tour
Erik Hormann is the owner of Vantigo — San Francisco’s #1 rated tour on TripAdvisor. In this post, he shows us how the key to a tour operator’s success lies in the two Ps — profitability and popularity. Take it away Erik! How to Make a Tour Profitable “Show me the money!” Every business owner says the same...
Join Our Mailing List
We will keep you posted with the best and latest trends for success!

How to Create a Profitable, Popular Tour
Erik Hormann is the owner of Vantigo — San Francisco’s #1 rated tour on TripAdvisor. In this post, he shows us how the key to a tour operator’s success lies in the two Ps — profitability and popularity. Take it away Erik! How to Make a Tour Profitable “Show me the money!” Every business owner says the same...

Growvember Roundup: What We Learned
Growvember is officially over, and the whole Peek team is excited to see how you take the learnings and apply them to your business. It’s time to put these tips into action! We hope you enjoyed the content from all eight of our incredible speakers - don’t forget, if you missed any of the sessions, or just...

Supercharge Your Rental Fleet: 5 Reasons to Rent Electric Bikes
This is a post by Joe Samsel, Rental Fleet Specialist at Rad Power Bikes — North America’s largest electric bike company. Joe has helped a large number of companies improve their rental businesses with e-bikes. Here he shares some of his insight and personal experience on how e-bikes can bring more growth...

How to Hire, Train and Retain the Best Guides: A Tour Operator’s Handbook
In this post, seasoned tour guide and operator Erik Hormann of Vantigo runs us through his best strategies to finding — and keeping — the best tour guides in town. Find more tools to help you with the hiring process at the bottom of this blog! It’s Friday. You finally got around to that dreaded dentist...

9 Tips on How to Choose a Great Name for Your Tour, Activity, or Rental Business
We'll spare you the over-quoted Shakespeare line and get right to it: Names carry a lot of weight, especially when it comes to business. But picking the right one can be frustrating and cause hair loss. Plus, there's more to it than whipping up something creative or witty and calling it a day. A name can...

A Treat for Tour and Activity Operators: 10 Halloween Marketing Tricks
Cauldron Skittles aren't the only goodies in store this October. With a few tricks, turning the Halloween season into a treat for your tour or activity business is as easy as polishing off an entire bag of Mini Snickers while watching "Young Frankenstein." The spooky season presents a number of ways to...

Instagram Essentials: A Quick Guide for Tour and Activity Companies
Instagram has become a social media phenomenon. The innovative photo-sharing app is considered the fastest-growing social network with the highest level of engagement. Popular with individuals and businesses alike, it's become a necessity for tour and activity business owners to use as part of their...

10 Social Media Marketing Tips for Tour and Activity Operators
Feeling slightly overwhelmed by social media, wondering how to maximize your efforts on Facebook, Twitter, and other social networking platforms? Well, you're not alone. Manta.com surveyed more than 1,200 business owners to find out which social platforms are the toughest to maintain for small business...

Where to Find New Tour Guides
In the tour industry, there are few roles more important than that of tour guide. Guides--with their vast knowledge, passion, and enthusiasm--inject life into tours. And good guides can transcend the cultural barriers that many long distance visitors face, bringing entire groups together and leaving them...

Tour and Activity Business Marketing Strategies With the Highest ROI
Whether you're working with a large or tight budget, it pays to spend your marketing dollars wisely. That's why it's so important to make sure you invest in marketing and advertising strategies that generate the highest return on investment (ROI). These days, small businesses are spending approximately...

10 Ways Travel Executives Can Grow Their Tour Business
So your tour and activity business is thriving. You have multiple locations up and running, a recognizable brand in various markets, and a competent team set up to keep things ticking along at a steady pace. But as executives, there's never a time to rest on your well-earned laurels. There's always...

Marketing to “Bleisure” Travelers: Tips for Tour and Activity Operators
Business travelers are increasingly mixing business with leisure. Today's business traveler is no longer limiting their business trip to a flight and hotel stay. Now, whether they're traveling to attend a conference or making a trip to settle a contract, these "bleisure" travelers are finding new ways to...

9 Marketing Mistakes Every Tour and Activity Operator Should Avoid
Promoting your tour and activity business to generate more bookings and build your brand may require more than one approach. Constant Contact reports that small business success is directly linked to multi-channel marketing — 82 percent of small businesses and nonprofits use this approach. So whether you're...
Strategy

Google My Business: 10 Key Optimizations for Tour and Activity Operators
What is Google My Business? Google My Business (GMB) is a free tool from Google to help small businesses manage their online presence and get direct bookings. Your GMB page will appear as on the side of a Google search related to your business, helping to provide more information, reviews and a...
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Google My Business: 10 Key Optimizations for Tour and Activity Operators
What is Google My Business? Google My Business (GMB) is a free tool from Google to help small businesses manage their online presence and get direct bookings. Your GMB page will appear as on the side of a Google search related to your business, helping to provide more information, reviews and a...

Reboot Your Tour Business via the Local Market
In his recent webinar, Josh Oakes of The Sunshine Tribe shared tons of actionable advice for rebooting your business using your local market - something that more and more operators are considering as international travel remains low. You can access the recording of the full webinar here. But if you...

Intelligent Reopening Checklist
As parts of the world reopen and tour operators begin to resume business activity, it’s important to prepare your guests and staff for what’s to come. Enhanced hygiene and safety procedures, as well as social distancing measures, will be a top priority for guests. We invited travel & hygiene expert Jon...

How Virtual Tours can help you reopen your doors
As lockdown conditions persist across most of the world, virtual tours are proving a popular choice for those craving interactive experiences. But will this interest last? And is it worth it to invest in these products as restrictions start to lift within the next few months? Within the tour operator...

COVID-19: Find Out if You Qualify for an SBA Disaster Loan
You may have heard that the SBA (U.S. Small Business Administration) is offering low-interest federal disaster loans to businesses impacted by COVID-19. A total of $50bn will be made available - $8.3bn of that funding has already been approved and while the remaining $42bn+ is still pending approval...

COVID-19 Best Practices
COVID-19 is having a significant impact on tourism around the world, and right now it’s tough to predict exactly how it will play out. But the travel industry is no stranger to bumps in the road -- and many operators are already working hard to adapt and fight back. This is a crucial time for the industry...

COVID-19 Resources & Updates
Updated 5/1/2020 We have created this page as a hub for advice, resources and updates regarding the impact of COVID-19 on tour operators. We know this is a difficult time for the industry and understand that you may have questions and concerns regarding the spread of COVID-19. We wanted to let you know that...

12 free improvements you can make to your Peek Pro account
It’s official: 2020 is here! Feels scary to say that, right? For most of you, January is the month when you think about how you’re going to make this year the best year ever for your business. For that reason, we’ve asked some of our most experienced team members at Peek to share with us their...

Growvember 2019: Listen to the recordings here!
Growvember 2019 What a couple of days we’ve had! Thank you to everyone who participated – we can all agree that our eight incredible speakers provided us with some awesome insights. In case you missed any of the sessions, this is your one stop shop for all the resources you need to catch up and start...

5 Steps to an Effective Social Media Marketing Strategy
Our good friends over at TourismTiger know a thing or two about how to make your mark online as a tour and activity operator. In this post, Senior Content Coordinator Emma Russel takes us through some effective ways to ensure you're making the most out of your online presence. Social media can seem...

How to Sell More Experiences on Social Media with Storytelling
Social media marketing expert and founder of Amore Social, Samantha Hardcastle, is a sucker for a great story. She understands the power storytelling has on consumers. In this post, she offers some tips on how to leverage your social media platforms and promote your experiences in a way that engages and...

3 Easy Ways to Upsell (Without Being a Pushy Salesman!)
In this post, serial entrepreneur and super coach Drew Renner takes us through some simple tricks to boost revenue through upselling - without putting customers off. When not writing blog posts for Peek, Drew is busy helping tour and attraction owners win customers through simplicity, authenticity and...

Welcome to Growvember: Register for Your Workshops
Growth, growth and more growth! For many tour operators, it’s the number one priority. Been looking online for ways to grow your business, but finding it hard to dissect all the information out there? Struggling to find real, applicable tips that are relevant to your business? Struggle no more — Growvember...
Trends

Welcome to Growvember: Register for Your Workshops
Growth, growth and more growth! For many tour operators, it’s the number one priority. Been looking online for ways to grow your business, but finding it hard to dissect all the information out there? Struggling to find real, applicable tips that are relevant to your business? Struggle no more — Growvember...
Join Our Mailing List
We will keep you posted with the best and latest trends for success!

Welcome to Growvember: Register for Your Workshops
Growth, growth and more growth! For many tour operators, it’s the number one priority. Been looking online for ways to grow your business, but finding it hard to dissect all the information out there? Struggling to find real, applicable tips that are relevant to your business? Struggle no more — Growvember...

5 Tips to Have a Great Mobile Site
You probably already know how important it is to have a functional mobile website. But take a look at these quick stats: Over 50% of bookings through the Peek Pro widget happen on mobile devices 1 in 3 travelers say they discovered a new travel company while researching on their phones 52.2% of all website...

How to Meet the Needs of Today’s Campers
Americans—more than 40 million a year, to be exact—continue to head to the hills for that weekend camping trip. And while the activity of camping hasn't changed much in the past 30 years, the needs and habits of today's campers continue to evolve. Large tents have been replaced for lightweight models; small...

You’ll Love These Unique Campground Traditions
There's a reason camping trips become family traditions: It's the bonding that occurs from being away from the daily grind. It's the people you meet. It's the memories formed that will last a lifetime. And these all come about through one thing: the unique traditions and activities campgrounds organize for...

Travel Marketing Trends: Personalization and Customization
Personalization and customization—two buzzwords in the travel industry and among the top travel trends. Today's travelers are not only seeking out unique experiences but also want their options delivered to them in a certain way. Whether this involves receiving updates about the latest tour packages via...

Top Chinese Travel Trends Impacting Tour Businesses
A huge corner of the world you should be focusing on: China. As we recently detailed, Chinese travel to the Unites States continues to rise. A report by Oxford Economics for InterContinental Hotels Group (IHG) reveals income growth and expansion of China's middle class in recent years is making long-haul...

The Rise of Staycations
The mindset of what it means to travel is ever-evolving. In recent years, the term has morphed to include more local experiences—area residents looking for a break from their usual routine and environments interested in booking a tour or activity with your company, giving them an opportunity to enjoy some...

The Rise of Active Tourism and Fit Getaways
The wellness tourism market is a huge pie that's perfect for tour and activity operators to slice into. Global wellness tourism has risen to become a nearly $500 billion market, according to the Global Wellness Summit. While this industry includes mind and body retreats, in also encompasses fitness...

Last-Minute Travel Booking Trends
Last-minute travel booking is on the rise, thanks to the immediacy of the Internet age. Forty-four percent of leisure travelers and 56 percent of business travelers in the United States book at the last minute, and 34 percent of these travelers book a trip of 0 to 3 days in duration. Further proof that the...

Travel Trend: Indian Travelers Make Decisions Based on Activities Over Destination
The tourism industry is a series of ebbs and flows, as different trend rise and fall. And right now, if you're a tour or activity operator, you should be attentive to two evolving trends: overseas travel from India and adventure tourism. Here's a closer look at these trends and some ways tour and activity...

The Future of Tour and Activity Distribution Trends
Gone are the days of relying on just one distribution channel to drive the bulk of customers to your tours and activities company. Online travel agencies: they may not be as effective as they used to be. The hot-streaking daily deal sites: they're beginning to frost over. Social media sites: they'll require...

Travel Trend: The Rise of Creative Tourism
Whether you're a foodie, an artist, a sport enthusiast, or just need to get away, today's travel opportunities are fulfilling dreams and bucket lists to the nth degree. The modern traveler is embracing creative tourism, which encapsulates authentic, local travel experiences and differs from conventional...

This Holiday Season, 64% of Americans Plan to Spend on Travel Over Gifts
Traveler demands are evolving. Instead of spending a week lounging by the pool at a generic hotel, travelers increasingly want to experience their destination and the unique activities, food, people, and culture it has to offer. As the holidays are quickly approaching, there is no better time to discuss...
Customer Experience

12 free improvements you can make to your Peek Pro account
It’s official: 2020 is here! Feels scary to say that, right? For most of you, January is the month when you think about how you’re going to make this year the best year ever for your business. For that reason, we’ve asked some of our most experienced team members at Peek to share with us their...
Join Our Mailing List
We will keep you posted with the best and latest trends for success!

12 free improvements you can make to your Peek Pro account
It’s official: 2020 is here! Feels scary to say that, right? For most of you, January is the month when you think about how you’re going to make this year the best year ever for your business. For that reason, we’ve asked some of our most experienced team members at Peek to share with us their...

Growvember 2019: Listen to the recordings here!
Growvember 2019 What a couple of days we’ve had! Thank you to everyone who participated – we can all agree that our eight incredible speakers provided us with some awesome insights. In case you missed any of the sessions, this is your one stop shop for all the resources you need to catch up and start...

How to Create Unique Experiences
Avital Ungar has been leading food tours since starting Avital Tours in 2011. She has served as a judge at the International Chocolate Salon, the Best of the West Rib Competition, the Good Food Awards and has been featured on CNN, the Travel Channel, Travel+Leisure and more! In this post, Avital takes us...

French Quarter Phantoms: An Operator’s Road to Success
How do you start a tour business in the aftermath of one of the most devastating hurricanes your country has ever seen? How do you build your brand, spread the word, and find that first paying guest? How do you get to the top of your game and still manage to love what you do? In this post, Cindi Richardson...

3 Easy Ways to Upsell (Without Being a Pushy Salesman!)
In this post, serial entrepreneur and super coach Drew Renner takes us through some simple tricks to boost revenue through upselling - without putting customers off. When not writing blog posts for Peek, Drew is busy helping tour and attraction owners win customers through simplicity, authenticity and...

How to Create a Profitable, Popular Tour
Erik Hormann is the owner of Vantigo — San Francisco’s #1 rated tour on TripAdvisor. In this post, he shows us how the key to a tour operator’s success lies in the two Ps — profitability and popularity. Take it away Erik! How to Make a Tour Profitable “Show me the money!” Every business owner says the same...

Growvember Roundup: What We Learned
Growvember is officially over, and the whole Peek team is excited to see how you take the learnings and apply them to your business. It’s time to put these tips into action! We hope you enjoyed the content from all eight of our incredible speakers - don’t forget, if you missed any of the sessions, or just...

Encouraging Scaredy Cats To Book Your Thrilling Experience: 5 Tips For Outdoor Activity Businesses
When you’re selling an exhilarating experience—zip lining, bungee jumping, skydiving, whitewater rafting, or anything that gets the adrenaline pumping—it's important to acknowledge the mental hurdles that some potential new customers might be contemplating. No matter how safe and controlled, some...

On Your Mark, Get Set, Market! 6 Tips For Paintball Businesses
Whether you're a relative newcomer to the industry, or were running a paintball business long before Hollywood decided it was the ideal rom-com date scene (see: "This Means War," "Failure To Launch," and "10 Things I Hate About You") understanding how to market this unique sport is key for attracting new...

How to Turn Negative Reviews Into a Positive Experience For Your Escape Room
Let's be honest. No one likes negative reviews. And while Estaban Kolsky of ThinkJar, says that 13% of dissatisfied customers will tell 15 or more people, negative online reviews can be even more damaging—and have a more lasting impact than word-of-mouth. Escape room players leave negative reviews for a...

How to Craft the Perfect Thank You Email
Remember when you were a kid, and your parents always told you to use "the magic words"? You know, please and thank you? Well, as it just so happens, the same rule applies well for businesses too, especially in emails. That's based on statistics from Remarkety, which show that "Thank You" emails can produce...

How Tour Operators Can Create Memorable Customer Experiences Before Guests Arrive
During the time between a customer's booking and their onsite arrival, tour operators have a unique opportunity to curate an experience that really wows their guests. Though some travelers are more spontaneous than others, most enjoy having at least a short list of activities they absolutely must do at...

4 Steps to Setting Up WiFi at Your Campground
Yesterday's camper was happy if they got two minutes of hot running water and a campfire pit. Today's camper wants that—and 24/7 access to Instagram. According to a 2015 survey by Kampground revealed that 83% of campers take their cell phones along on camping trips. What's more: 70% of survey participants...
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We will keep you posted with the best and latest trends for success!