You probably already know how important it is to have a functional mobile website. But take a look at these quick stats: Over 50% of bookings through the Peek Pro widget happen on mobile devices 1 in 3 travelers say they discovered a new travel company while researching on their phones 52.2% of all website...

Americans—more than 40 million a year, to be exact—continue to head to the hills for that weekend camping trip. And while the activity of camping hasn't changed much in the past 30 years, the needs and habits of today's campers continue to evolve. Large tents have been replaced for lightweight models; small...

There's a reason camping trips become family traditions: It's the bonding that occurs from being away from the daily grind. It's the people you meet. It's the memories formed that will last a lifetime. And these all come about through one thing: the unique traditions and activities campgrounds organize for...

Personalization and customization—two buzzwords in the travel industry and among the top travel trends. Today's travelers are not only seeking out unique experiences but also want their options delivered to them in a certain way. Whether this involves receiving updates about the latest tour packages via...

A huge corner of the world you should be focusing on: China. As we recently detailed, Chinese travel to the Unites States continues to rise. A report by Oxford Economics for InterContinental Hotels Group (IHG) reveals income growth and expansion of China's middle class in recent years is making long-haul...

The mindset of what it means to travel is ever-evolving. In recent years, the term has morphed to include more local experiences—area residents looking for a break from their usual routine and environments interested in booking a tour or activity with your company, giving them an opportunity to enjoy some...

The wellness tourism market is a huge pie that's perfect for tour and activity operators to slice into. Global wellness tourism has risen to become a nearly $500 billion market, according to the Global Wellness Summit. While this industry includes mind and body retreats, in also encompasses fitness...

Last-minute travel booking is on the rise, thanks to the immediacy of the Internet age. Forty-four percent of leisure travelers and 56 percent of business travelers in the United States book at the last minute, and 34 percent of these travelers book a trip of 0 to 3 days in duration. Further proof that the...

The tourism industry is a series of ebbs and flows, as different trend rise and fall. And right now, if you're a tour or activity operator, you should be attentive to two evolving trends: overseas travel from India and adventure tourism. Here's a closer look at these trends and some ways tour and activity...

Gone are the days of relying on just one distribution channel to drive the bulk of customers to your tours and activities company. Online travel agencies: they may not be as effective as they used to be. The hot-streaking daily deal sites: they're beginning to frost over. Social media sites: they'll require...

Whether you're a foodie, an artist, a sport enthusiast, or just need to get away, today's travel opportunities are fulfilling dreams and bucket lists to the nth degree. The modern traveler is embracing creative tourism, which encapsulates authentic, local travel experiences and differs from conventional...

Traveler demands are evolving. Instead of spending a week lounging by the pool at a generic hotel, travelers increasingly want to experience their destination and the unique activities, food, people, and culture it has to offer. As the holidays are quickly approaching, there is no better time to discuss...