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Recent
Peek Partners with PicThrive to Help Guests Relive Their Favorite Experiences
The rise of social media and review sites has made the creation of personal & shareable content more important than ever. These not only provide lasting memories for the customer but help boost revenue and word of mouth for tour operators! Given this, Peek is thrilled to announce a brand new...
Join Our Mailing List
We will keep you posted with the best and latest trends for success!
Peek Partners with PicThrive to Help Guests Relive Their Favorite Experiences
The rise of social media and review sites has made the creation of personal & shareable content more important than ever. These not only provide lasting memories for the customer but help boost revenue and word of mouth for tour operators! Given this, Peek is thrilled to announce a brand new...
Growvember 2022 Recordings
Thanks for Joining Us for Growvember! We had another incredible year of learning and connecting with the tours, activities and attractions industry. Peek hosted 7 30min workshops on topics ranging from pricing and business strategy to PR and TikTok, and we caught up with 4 awesome operators and got their...
Hurricane Ian Support & Resources
We have created this page as a hub for advice, resources and updates regarding the impact of Hurricane Ian on tour and activity operators. We wanted to let you know that we are here to help and it’s not a losing battle – there are many ways of support to help you return to daily operations. We know...
Peek Partners with JetBlue to Connect Travelers & Experiences
The summer travel boom looks to continue into the fall as demand remains high and the price of flights begins to drop. Travelers are determined to make up for lost time with beach stays, city breaks, road trips and even “staycations” as COVID restrictions relax. Part of Peek’s mission to connect the world...
7 Ways to Be Unstoppable With Peek Pro 7
Today’s world is unpredictable. Every day we face unique challenges that need to be confronted head-on. This can become overwhelming, and we find ourselves facing a number of questions. How can I maximize revenue in every step of the customer journey? How can I talk to my customers, quickly and...
2022 Travel Marketing Trends
2022 is looking to be the year that travel makes its long-awaited comeback to pre-pandemic levels. Some even think that this year’s summer season will eclipse previous ones to be the busiest travel season ever. Take a look at some of the biggest travel marketing trends so you can prepare your...
Growvember 2021 Recordings
Thanks for Registering for Growvember! Peek gathered experts from around the tourism industry to share their knowledge in 40-minute workshops and roundtable discussions! These industry experts delivered invaluable workshops centered around customer communication, accessibility, digital marketing, social...
PPP Loan Forgiveness: How to Access the New Portal
With the Paycheck Protection Program (PPP) Loans ending earlier this year on May 31, the time has come to apply for loan forgiveness for many small businesses. The U.S. Small Business Administration (SBA) recently announced the opening of a new portal that will streamline the process of helping over 11...
Google Analytics: Top Tips for Operators
Tracking the metrics of a company can be a challenging task. You’re introduced to a lot of information initially and it can be confusing where to focus your attention and what metrics to consider important for your tour and activity business. However, Google Analytics offers you the opportunity to gain...
Apple iOS14.5: How Will It Impact My Campaigns?
Apple’s latest software update, iOS 14.5, is introducing a new data privacy policy (ATT) that will require companies to get permission from iPhone users to track their behavior on third party apps and websites, when using their iphone device. This will restrict the reporting companies like...
4 Ways to Maximize Your Reviews
Over the past few years, 5 star reviews have become worth their weight in gold. With sites like Yelp and Tripadvisor growing in popularity, reviews have become even more important to the success and profitability of businesses. Not only that, customers see the importance of reviews when choosing to book an...
4 Ways Helicopter Tour Operators Can Prepare for Summer
Managing a helicopter tour company is never easy. There are a lot of moving parts and your team has to be on the same page with bookings, confirmations, and payments. You want to make sure your site is easy to navigate and your booking software is reliable, while also helping you to boost revenue. With...
SheTalks 2021 Recordings
That's a wrap on SheTalks 2021! Peek gathered some of the industry’s best and brightest to help give valuable insights for your business for the upcoming season and beyond! Big thanks to all of the speakers and to those who joined us live for the discussions. SheTalks 2021 is now over, but don’t worry! You...
Join Our Mailing List
We will keep you posted with the best and latest trends for success!
COVID-19 Resources
Peek Partners with PicThrive to Help Guests Relive Their Favorite Experiences
The rise of social media and review sites has made the creation of personal & shareable content more important than ever. These not only provide lasting memories for the customer but help boost revenue and word of mouth for tour operators! Given this, Peek is thrilled to announce a brand new...
Join Our Mailing List
We will keep you posted with the best and latest trends for success!
Peek Partners with PicThrive to Help Guests Relive Their Favorite Experiences
The rise of social media and review sites has made the creation of personal & shareable content more important than ever. These not only provide lasting memories for the customer but help boost revenue and word of mouth for tour operators! Given this, Peek is thrilled to announce a brand new...
Growvember 2022 Recordings
Thanks for Joining Us for Growvember! We had another incredible year of learning and connecting with the tours, activities and attractions industry. Peek hosted 7 30min workshops on topics ranging from pricing and business strategy to PR and TikTok, and we caught up with 4 awesome operators and got their...
Hurricane Ian Support & Resources
We have created this page as a hub for advice, resources and updates regarding the impact of Hurricane Ian on tour and activity operators. We wanted to let you know that we are here to help and it’s not a losing battle – there are many ways of support to help you return to daily operations. We know...
Peek Partners with JetBlue to Connect Travelers & Experiences
The summer travel boom looks to continue into the fall as demand remains high and the price of flights begins to drop. Travelers are determined to make up for lost time with beach stays, city breaks, road trips and even “staycations” as COVID restrictions relax. Part of Peek’s mission to connect the world...
7 Ways to Be Unstoppable With Peek Pro 7
Today’s world is unpredictable. Every day we face unique challenges that need to be confronted head-on. This can become overwhelming, and we find ourselves facing a number of questions. How can I maximize revenue in every step of the customer journey? How can I talk to my customers, quickly and...
2022 Travel Marketing Trends
2022 is looking to be the year that travel makes its long-awaited comeback to pre-pandemic levels. Some even think that this year’s summer season will eclipse previous ones to be the busiest travel season ever. Take a look at some of the biggest travel marketing trends so you can prepare your...
Growvember 2021 Recordings
Thanks for Registering for Growvember! Peek gathered experts from around the tourism industry to share their knowledge in 40-minute workshops and roundtable discussions! These industry experts delivered invaluable workshops centered around customer communication, accessibility, digital marketing, social...
PPP Loan Forgiveness: How to Access the New Portal
With the Paycheck Protection Program (PPP) Loans ending earlier this year on May 31, the time has come to apply for loan forgiveness for many small businesses. The U.S. Small Business Administration (SBA) recently announced the opening of a new portal that will streamline the process of helping over 11...
Google Analytics: Top Tips for Operators
Tracking the metrics of a company can be a challenging task. You’re introduced to a lot of information initially and it can be confusing where to focus your attention and what metrics to consider important for your tour and activity business. However, Google Analytics offers you the opportunity to gain...
Apple iOS14.5: How Will It Impact My Campaigns?
Apple’s latest software update, iOS 14.5, is introducing a new data privacy policy (ATT) that will require companies to get permission from iPhone users to track their behavior on third party apps and websites, when using their iphone device. This will restrict the reporting companies like...
4 Ways to Maximize Your Reviews
Over the past few years, 5 star reviews have become worth their weight in gold. With sites like Yelp and Tripadvisor growing in popularity, reviews have become even more important to the success and profitability of businesses. Not only that, customers see the importance of reviews when choosing to book an...
4 Ways Helicopter Tour Operators Can Prepare for Summer
Managing a helicopter tour company is never easy. There are a lot of moving parts and your team has to be on the same page with bookings, confirmations, and payments. You want to make sure your site is easy to navigate and your booking software is reliable, while also helping you to boost revenue. With...
SheTalks 2021 Recordings
That's a wrap on SheTalks 2021! Peek gathered some of the industry’s best and brightest to help give valuable insights for your business for the upcoming season and beyond! Big thanks to all of the speakers and to those who joined us live for the discussions. SheTalks 2021 is now over, but don’t worry! You...
Join Our Mailing List
We will keep you posted with the best and latest trends for success!
Marketing
Peek Partners with PicThrive to Help Guests Relive Their Favorite Experiences
The rise of social media and review sites has made the creation of personal & shareable content more important than ever. These not only provide lasting memories for the customer but help boost revenue and word of mouth for tour operators! Given this, Peek is thrilled to announce a brand new...
Join Our Mailing List
We will keep you posted with the best and latest trends for success!
Peek Partners with PicThrive to Help Guests Relive Their Favorite Experiences
The rise of social media and review sites has made the creation of personal & shareable content more important than ever. These not only provide lasting memories for the customer but help boost revenue and word of mouth for tour operators! Given this, Peek is thrilled to announce a brand new...
Growvember 2022 Recordings
Thanks for Joining Us for Growvember! We had another incredible year of learning and connecting with the tours, activities and attractions industry. Peek hosted 7 30min workshops on topics ranging from pricing and business strategy to PR and TikTok, and we caught up with 4 awesome operators and got their...
Peek Partners with JetBlue to Connect Travelers & Experiences
The summer travel boom looks to continue into the fall as demand remains high and the price of flights begins to drop. Travelers are determined to make up for lost time with beach stays, city breaks, road trips and even “staycations” as COVID restrictions relax. Part of Peek’s mission to connect the world...
7 Ways to Be Unstoppable With Peek Pro 7
Today’s world is unpredictable. Every day we face unique challenges that need to be confronted head-on. This can become overwhelming, and we find ourselves facing a number of questions. How can I maximize revenue in every step of the customer journey? How can I talk to my customers, quickly and...
2022 Travel Marketing Trends
2022 is looking to be the year that travel makes its long-awaited comeback to pre-pandemic levels. Some even think that this year’s summer season will eclipse previous ones to be the busiest travel season ever. Take a look at some of the biggest travel marketing trends so you can prepare your...
Growvember 2021 Recordings
Thanks for Registering for Growvember! Peek gathered experts from around the tourism industry to share their knowledge in 40-minute workshops and roundtable discussions! These industry experts delivered invaluable workshops centered around customer communication, accessibility, digital marketing, social...
Google Analytics: Top Tips for Operators
Tracking the metrics of a company can be a challenging task. You’re introduced to a lot of information initially and it can be confusing where to focus your attention and what metrics to consider important for your tour and activity business. However, Google Analytics offers you the opportunity to gain...
Apple iOS14.5: How Will It Impact My Campaigns?
Apple’s latest software update, iOS 14.5, is introducing a new data privacy policy (ATT) that will require companies to get permission from iPhone users to track their behavior on third party apps and websites, when using their iphone device. This will restrict the reporting companies like...
4 Ways to Maximize Your Reviews
Over the past few years, 5 star reviews have become worth their weight in gold. With sites like Yelp and Tripadvisor growing in popularity, reviews have become even more important to the success and profitability of businesses. Not only that, customers see the importance of reviews when choosing to book an...
SheTalks 2021 Recordings
That's a wrap on SheTalks 2021! Peek gathered some of the industry’s best and brightest to help give valuable insights for your business for the upcoming season and beyond! Big thanks to all of the speakers and to those who joined us live for the discussions. SheTalks 2021 is now over, but don’t worry! You...
Google My Business: 10 Key Optimizations for Tour and Activity Operators
What is Google My Business? Google My Business (GMB) is a free tool from Google to help small businesses manage their online presence and get direct bookings. Your GMB page will appear as on the side of a Google search related to your business, helping to provide more information, reviews and a...
Reboot Your Tour Business via the Local Market
In his recent webinar, Josh Oakes of The Sunshine Tribe shared tons of actionable advice for rebooting your business using your local market - something that more and more operators are considering as international travel remains low. You can access the recording of the full webinar here. But if you...
Intelligent Reopening Checklist
As parts of the world reopen and tour operators begin to resume business activity, it’s important to prepare your guests and staff for what’s to come. Enhanced hygiene and safety procedures, as well as social distancing measures, will be a top priority for guests. We invited travel & hygiene expert Jon...
Rentals
Peek Partners with JetBlue to Connect Travelers & Experiences
The summer travel boom looks to continue into the fall as demand remains high and the price of flights begins to drop. Travelers are determined to make up for lost time with beach stays, city breaks, road trips and even “staycations” as COVID restrictions relax. Part of Peek’s mission to connect the world...
Join Our Mailing List
We will keep you posted with the best and latest trends for success!
Peek Partners with JetBlue to Connect Travelers & Experiences
The summer travel boom looks to continue into the fall as demand remains high and the price of flights begins to drop. Travelers are determined to make up for lost time with beach stays, city breaks, road trips and even “staycations” as COVID restrictions relax. Part of Peek’s mission to connect the world...
7 Ways to Be Unstoppable With Peek Pro 7
Today’s world is unpredictable. Every day we face unique challenges that need to be confronted head-on. This can become overwhelming, and we find ourselves facing a number of questions. How can I maximize revenue in every step of the customer journey? How can I talk to my customers, quickly and...
Rentals are now on iOS!
Do you offer Rentals? We have great news: our iOS app for Rentals is now ready for you to download! Here is a quick breakdown of some of the features available for rentals on the iOS App: Do essential tasks… Edit booking details of your customers, check in guests, sign waivers, AND cancel or refund...
15 Different Rental Business Ideas That Let You Do What You Love
When you specialize in online booking software for rental companies, you come across a smorgasbord of interesting and innovative business models. From people who turned their passion into a career, from folks looking to supplement a full-time gig, the possibilities are far-reaching and fun to explore. If...
Simplifying Rental Pricing: A Checklist Of What To Look For In An Online Booking System
Unless it's a hilarious kitchen apron, or an electronic Chewbacca mask, our general attitude towards one-size-fits-all products is...meh. The same thing goes for the needs of rental businesses—particularly when it comes to setting up pricing structures: This is no one-size-fits-all scenario. It may seem...
8 Ways To Increase Positive Reviews For Your Watercraft Rental Business
If you’re looking for an extra advantage in what can be an ultra-competitive market, there's heaps of data proving how important positive reviews are for your bottom line. But you're probably aware of that if you're reading this article, and don't need to be reminded that 84% of people trust online reviews...
The 4 Biggest Challenges Rentals Businesses Face (And How to Overcome Them)
Managing reservations and equipment are everyday logistics for rental merchants. But when manual tactics for staying organized are outpaced by customer demand, these everyday logistics can morph from "calm waters" to "perfect storm." Here are the top four challenges rental companies face, and tips for...
9 Marketing Strategies For Water Activity Rental Businesses
When it comes to water activity rentals, finding a way to make your brand stand out in the sea of competition makes all the difference between a dock of idle inventory, versus a calendar filled with reservations. By implementing an impactful and targeted marketing campaign, you're more likely to stand out...
6 Ways to Increase Boat Rentals In the Low Season
While the summer can bring lines of customers to the dock, keeping the calendar full during the slow season can be a challenge for boat rental operators. Read on for helpful tips on how to keep your inventory out of the boathouse and on the water, no matter the time of year 1. Make It A Two-fer With A...
7 Tips for Taking Better Sports Rental Photos with Your iPhone
As a sports rental company, you’re not just loaning out equipment by the hour—you’re providing customers with an experience. But one of the biggest mistakes rental companies make is not portraying that experience online. For sports rentals, this should start with exciting and inspiring images. Luckily, you...
The Activity Rental Revolution: Are You Keeping Up with the Business Boom?
Examine the industry's current and future growth, and see how your company stacks up. There's a shift in how Americans are spending their money. Mostly spurred by the proliferation of the Millennial generation, they're now prioritizing experiences rather than material items — saving up their money to go new...
How Bike Rental Shops Can Compete with Bike Sharing Services
If you're a Bike Rental shop owner and the idea of bike sharing coming to your neighborhood is keeping you up at night, you're not alone. It's already spread to cities like New York City, Miami, and Minneapolis, and continues to crop up in others as well—all with the hopes that bike sharing will...
3 Tricks to Simplify Your Bike Rental Options
Adding online scheduling and payment to your bicycle rental business is a savvy business move, and simplifying your offerings online will make a seemingly impossible task—to migrate and maintain those online options—achievable. If you think you can't offer online booking features to your site because of the...
Online Booking
Growvember 2022 Recordings
Thanks for Joining Us for Growvember! We had another incredible year of learning and connecting with the tours, activities and attractions industry. Peek hosted 7 30min workshops on topics ranging from pricing and business strategy to PR and TikTok, and we caught up with 4 awesome operators and got their...
Join Our Mailing List
We will keep you posted with the best and latest trends for success!
Growvember 2022 Recordings
Thanks for Joining Us for Growvember! We had another incredible year of learning and connecting with the tours, activities and attractions industry. Peek hosted 7 30min workshops on topics ranging from pricing and business strategy to PR and TikTok, and we caught up with 4 awesome operators and got their...
Peek Partners with JetBlue to Connect Travelers & Experiences
The summer travel boom looks to continue into the fall as demand remains high and the price of flights begins to drop. Travelers are determined to make up for lost time with beach stays, city breaks, road trips and even “staycations” as COVID restrictions relax. Part of Peek’s mission to connect the world...
7 Ways to Be Unstoppable With Peek Pro 7
Today’s world is unpredictable. Every day we face unique challenges that need to be confronted head-on. This can become overwhelming, and we find ourselves facing a number of questions. How can I maximize revenue in every step of the customer journey? How can I talk to my customers, quickly and...
Growvember 2021 Recordings
Thanks for Registering for Growvember! Peek gathered experts from around the tourism industry to share their knowledge in 40-minute workshops and roundtable discussions! These industry experts delivered invaluable workshops centered around customer communication, accessibility, digital marketing, social...
4 Ways to Maximize Your Reviews
Over the past few years, 5 star reviews have become worth their weight in gold. With sites like Yelp and Tripadvisor growing in popularity, reviews have become even more important to the success and profitability of businesses. Not only that, customers see the importance of reviews when choosing to book an...
4 Ways Helicopter Tour Operators Can Prepare for Summer
Managing a helicopter tour company is never easy. There are a lot of moving parts and your team has to be on the same page with bookings, confirmations, and payments. You want to make sure your site is easy to navigate and your booking software is reliable, while also helping you to boost revenue. With...
Google My Business: 10 Key Optimizations for Tour and Activity Operators
What is Google My Business? Google My Business (GMB) is a free tool from Google to help small businesses manage their online presence and get direct bookings. Your GMB page will appear as on the side of a Google search related to your business, helping to provide more information, reviews and a...
12 free improvements you can make to your Peek Pro account
We’ve asked some of our most experienced team members at Peek to share with us their favorite tips on how to optimize your Peek Pro account. We’re going to help you reach new peaks with your company - 12 steps - 12 days. Follow one of our easy suggestions each day, and you’re sure to see a dramatic impact...
Announcing: Peek Pro 6
Today, we are happy to announce a dramatic change to our system that makes it easier for you to say “Yes” to more of your guests and offer the flexibility you’ve been asking us for. Summer 2019 makes 6 years of Peek Pro. Which is why we’re announcing Peek Pro 6: a series of upgrades coming all through 2019...
3 Easy Ways to Upsell (Without Being a Pushy Salesman!)
In this post, serial entrepreneur and super coach Drew Renner takes us through some simple tricks to boost revenue through upselling - without putting customers off. When not writing blog posts for Peek, Drew is busy helping tour and attraction owners win customers through simplicity, authenticity and...
Simple Steps to Increase Bookings 233% – 500% With a Tourism Website That Sells
Tourism Tim Warren is no stranger to helping tourism businesses succeed. The founder of Adventure Business Consultants and host of top industry podcast Travel Business Success, Tim and his team have helped thousands of private and public sector tourism & hospitality businesses start, grow, scale and...
Growvember Roundup: What We Learned
Growvember is officially over, and the whole Peek team is excited to see how you take the learnings and apply them to your business. It’s time to put these tips into action! We hope you enjoyed the content from all eight of our incredible speakers - don’t forget, if you missed any of the sessions, or just...
How Gift Cards Can Give Your Slow Season a Boost
Did you know that people are now favoring experiences over ‘stuff’ more and more? That’s why your tour or activity is the perfect gift! It’s now time to get selling because now’s the peak time for gift card sales! Why Selling Gift Cards Will Beat Your Low Season Blues Here are a few more key reasons why you...
Business Management
Growvember 2022 Recordings
Thanks for Joining Us for Growvember! We had another incredible year of learning and connecting with the tours, activities and attractions industry. Peek hosted 7 30min workshops on topics ranging from pricing and business strategy to PR and TikTok, and we caught up with 4 awesome operators and got their...
Join Our Mailing List
We will keep you posted with the best and latest trends for success!
Growvember 2022 Recordings
Thanks for Joining Us for Growvember! We had another incredible year of learning and connecting with the tours, activities and attractions industry. Peek hosted 7 30min workshops on topics ranging from pricing and business strategy to PR and TikTok, and we caught up with 4 awesome operators and got their...
Peek Partners with JetBlue to Connect Travelers & Experiences
The summer travel boom looks to continue into the fall as demand remains high and the price of flights begins to drop. Travelers are determined to make up for lost time with beach stays, city breaks, road trips and even “staycations” as COVID restrictions relax. Part of Peek’s mission to connect the world...
7 Ways to Be Unstoppable With Peek Pro 7
Today’s world is unpredictable. Every day we face unique challenges that need to be confronted head-on. This can become overwhelming, and we find ourselves facing a number of questions. How can I maximize revenue in every step of the customer journey? How can I talk to my customers, quickly and...
Growvember 2021 Recordings
Thanks for Registering for Growvember! Peek gathered experts from around the tourism industry to share their knowledge in 40-minute workshops and roundtable discussions! These industry experts delivered invaluable workshops centered around customer communication, accessibility, digital marketing, social...
4 Ways to Maximize Your Reviews
Over the past few years, 5 star reviews have become worth their weight in gold. With sites like Yelp and Tripadvisor growing in popularity, reviews have become even more important to the success and profitability of businesses. Not only that, customers see the importance of reviews when choosing to book an...
4 Ways Helicopter Tour Operators Can Prepare for Summer
Managing a helicopter tour company is never easy. There are a lot of moving parts and your team has to be on the same page with bookings, confirmations, and payments. You want to make sure your site is easy to navigate and your booking software is reliable, while also helping you to boost revenue. With...
Intelligent Reopening Checklist
As parts of the world reopen and tour operators begin to resume business activity, it’s important to prepare your guests and staff for what’s to come. Enhanced hygiene and safety procedures, as well as social distancing measures, will be a top priority for guests. We invited travel & hygiene expert Jon...
Peek + Womply: Apply for a PPP Loan
As you may know, the government is offering forgivable loans of up to $10m per business entity under the Paycheck Protection Program (PPP). But did you know that you need a private lender to access these loans and that they will be processed on a first come, first serve basis? Every Small Business...
Paycheck Protection Program: Information for Small Businesses
As you may be aware, the recent CARES Act passed by the government features a variety of initiatives intended to help Americans through the social and financial effects of COVID-19. In addition to the SBA Disaster Loans already available, part of this new bill is designed to help small businesses and those...
12 free improvements you can make to your Peek Pro account
We’ve asked some of our most experienced team members at Peek to share with us their favorite tips on how to optimize your Peek Pro account. We’re going to help you reach new peaks with your company - 12 steps - 12 days. Follow one of our easy suggestions each day, and you’re sure to see a dramatic impact...
Growvember 2019: Listen to the recordings here!
Growvember 2019 What a couple of days we’ve had! Thank you to everyone who participated – we can all agree that our eight incredible speakers provided us with some awesome insights. In case you missed any of the sessions, this is your one stop shop for all the resources you need to catch up and start...
5 Steps to an Effective Social Media Marketing Strategy
Our good friends over at TourismTiger know a thing or two about how to make your mark online as a tour and activity operator. In this post, Senior Content Coordinator Emma Russel takes us through some effective ways to ensure you're making the most out of your online presence. Social media can seem...
French Quarter Phantoms: An Operator’s Road to Success
How do you start a tour business in the aftermath of one of the most devastating hurricanes your country has ever seen? How do you build your brand, spread the word, and find that first paying guest? How do you get to the top of your game and still manage to love what you do? In this post, Cindi Richardson...
Day Tours
7 Ways to Be Unstoppable With Peek Pro 7
Today’s world is unpredictable. Every day we face unique challenges that need to be confronted head-on. This can become overwhelming, and we find ourselves facing a number of questions. How can I maximize revenue in every step of the customer journey? How can I talk to my customers, quickly and...
Join Our Mailing List
We will keep you posted with the best and latest trends for success!
7 Ways to Be Unstoppable With Peek Pro 7
Today’s world is unpredictable. Every day we face unique challenges that need to be confronted head-on. This can become overwhelming, and we find ourselves facing a number of questions. How can I maximize revenue in every step of the customer journey? How can I talk to my customers, quickly and...
How to Create a Profitable, Popular Tour
Erik Hormann is the owner of Vantigo — San Francisco’s #1 rated tour on TripAdvisor. In this post, he shows us how the key to a tour operator’s success lies in the two Ps — profitability and popularity. Take it away Erik! How to Make a Tour Profitable “Show me the money!” Every business owner says the same...
Growvember Roundup: What We Learned
Growvember is officially over, and the whole Peek team is excited to see how you take the learnings and apply them to your business. It’s time to put these tips into action! We hope you enjoyed the content from all eight of our incredible speakers - don’t forget, if you missed any of the sessions, or just...
How to Hire, Train and Retain the Best Guides: A Tour Operator’s Handbook
In this post, seasoned tour guide and operator Erik Hormann of Vantigo runs us through his best strategies to finding — and keeping — the best tour guides in town. Find more tools to help you with the hiring process at the bottom of this blog! It’s Friday. You finally got around to that dreaded dentist...
9 Tips on How to Choose a Great Name for Your Tour, Activity, or Rental Business
We'll spare you the over-quoted Shakespeare line and get right to it: Names carry a lot of weight, especially when it comes to business. But picking the right one can be frustrating and cause hair loss. Plus, there's more to it than whipping up something creative or witty and calling it a day. A name can...
A Treat for Tour and Activity Operators: 10 Halloween Marketing Tricks
Cauldron Skittles aren't the only goodies in store this October. With a few tricks, turning the Halloween season into a treat for your tour or activity business is as easy as polishing off an entire bag of Mini Snickers while watching "Young Frankenstein." The spooky season presents a number of ways to...
Instagram Essentials: A Quick Guide for Tour and Activity Companies
Instagram has become a social media phenomenon. The innovative photo-sharing app is considered the fastest-growing social network with the highest level of engagement. Popular with individuals and businesses alike, it's become a necessity for tour and activity business owners to use as part of their...
10 Social Media Marketing Tips for Tour and Activity Operators
Feeling slightly overwhelmed by social media, wondering how to maximize your efforts on Facebook, Twitter, and other social networking platforms? Well, you're not alone. Manta.com surveyed more than 1,200 business owners to find out which social platforms are the toughest to maintain for small business...
Where to Find New Tour Guides
In the tour industry, there are few roles more important than that of tour guide. Guides--with their vast knowledge, passion, and enthusiasm--inject life into tours. And good guides can transcend the cultural barriers that many long distance visitors face, bringing entire groups together and leaving them...
Tour and Activity Business Marketing Strategies With the Highest ROI
Whether you're working with a large or tight budget, it pays to spend your marketing dollars wisely. That's why it's so important to make sure you invest in marketing and advertising strategies that generate the highest return on investment (ROI). These days, small businesses are spending approximately...
10 Ways Travel Executives Can Grow Their Tour Business
So your tour and activity business is thriving. You have multiple locations up and running, a recognizable brand in various markets, and a competent team set up to keep things ticking along at a steady pace. But as executives, there's never a time to rest on your well-earned laurels. There's always...
Marketing to “Bleisure” Travelers: Tips for Tour and Activity Operators
Business travelers are increasingly mixing business with leisure. Today's business traveler is no longer limiting their business trip to a flight and hotel stay. Now, whether they're traveling to attend a conference or making a trip to settle a contract, these "bleisure" travelers are finding new ways to...
9 Marketing Mistakes Every Tour and Activity Operator Should Avoid
Promoting your tour and activity business to generate more bookings and build your brand may require more than one approach. Constant Contact reports that small business success is directly linked to multi-channel marketing — 82 percent of small businesses and nonprofits use this approach. So whether you're...
Strategy
Growvember 2022 Recordings
Thanks for Joining Us for Growvember! We had another incredible year of learning and connecting with the tours, activities and attractions industry. Peek hosted 7 30min workshops on topics ranging from pricing and business strategy to PR and TikTok, and we caught up with 4 awesome operators and got their...
Join Our Mailing List
We will keep you posted with the best and latest trends for success!
Growvember 2022 Recordings
Thanks for Joining Us for Growvember! We had another incredible year of learning and connecting with the tours, activities and attractions industry. Peek hosted 7 30min workshops on topics ranging from pricing and business strategy to PR and TikTok, and we caught up with 4 awesome operators and got their...
Peek Partners with JetBlue to Connect Travelers & Experiences
The summer travel boom looks to continue into the fall as demand remains high and the price of flights begins to drop. Travelers are determined to make up for lost time with beach stays, city breaks, road trips and even “staycations” as COVID restrictions relax. Part of Peek’s mission to connect the world...
7 Ways to Be Unstoppable With Peek Pro 7
Today’s world is unpredictable. Every day we face unique challenges that need to be confronted head-on. This can become overwhelming, and we find ourselves facing a number of questions. How can I maximize revenue in every step of the customer journey? How can I talk to my customers, quickly and...
2022 Travel Marketing Trends
2022 is looking to be the year that travel makes its long-awaited comeback to pre-pandemic levels. Some even think that this year’s summer season will eclipse previous ones to be the busiest travel season ever. Take a look at some of the biggest travel marketing trends so you can prepare your...
Growvember 2021 Recordings
Thanks for Registering for Growvember! Peek gathered experts from around the tourism industry to share their knowledge in 40-minute workshops and roundtable discussions! These industry experts delivered invaluable workshops centered around customer communication, accessibility, digital marketing, social...
Google Analytics: Top Tips for Operators
Tracking the metrics of a company can be a challenging task. You’re introduced to a lot of information initially and it can be confusing where to focus your attention and what metrics to consider important for your tour and activity business. However, Google Analytics offers you the opportunity to gain...
Google My Business: 10 Key Optimizations for Tour and Activity Operators
What is Google My Business? Google My Business (GMB) is a free tool from Google to help small businesses manage their online presence and get direct bookings. Your GMB page will appear as on the side of a Google search related to your business, helping to provide more information, reviews and a...
Reboot Your Tour Business via the Local Market
In his recent webinar, Josh Oakes of The Sunshine Tribe shared tons of actionable advice for rebooting your business using your local market - something that more and more operators are considering as international travel remains low. You can access the recording of the full webinar here. But if you...
Intelligent Reopening Checklist
As parts of the world reopen and tour operators begin to resume business activity, it’s important to prepare your guests and staff for what’s to come. Enhanced hygiene and safety procedures, as well as social distancing measures, will be a top priority for guests. We invited travel & hygiene expert Jon...
How Virtual Tours can help you reopen your doors
As lockdown conditions persist across most of the world, virtual tours are proving a popular choice for those craving interactive experiences. But will this interest last? And is it worth it to invest in these products as restrictions start to lift within the next few months? Within the tour operator...
COVID-19: Find Out if You Qualify for an SBA Disaster Loan
You may have heard that the SBA (U.S. Small Business Administration) is offering low-interest federal disaster loans to businesses impacted by COVID-19. A total of $50bn will be made available - $8.3bn of that funding has already been approved and while the remaining $42bn+ is still pending approval...
COVID-19 Best Practices
COVID-19 is having a significant impact on tourism around the world, and right now it’s tough to predict exactly how it will play out. But the travel industry is no stranger to bumps in the road -- and many operators are already working hard to adapt and fight back. This is a crucial time for the industry...
COVID-19 Resources & Updates
Updated 5/1/2020 We have created this page as a hub for advice, resources and updates regarding the impact of COVID-19 on tour operators. We know this is a difficult time for the industry and understand that you may have questions and concerns regarding the spread of COVID-19. We wanted to let you know that...
Trends
Growvember 2022 Recordings
Thanks for Joining Us for Growvember! We had another incredible year of learning and connecting with the tours, activities and attractions industry. Peek hosted 7 30min workshops on topics ranging from pricing and business strategy to PR and TikTok, and we caught up with 4 awesome operators and got their...
Join Our Mailing List
We will keep you posted with the best and latest trends for success!
Growvember 2022 Recordings
Thanks for Joining Us for Growvember! We had another incredible year of learning and connecting with the tours, activities and attractions industry. Peek hosted 7 30min workshops on topics ranging from pricing and business strategy to PR and TikTok, and we caught up with 4 awesome operators and got their...
7 Ways to Be Unstoppable With Peek Pro 7
Today’s world is unpredictable. Every day we face unique challenges that need to be confronted head-on. This can become overwhelming, and we find ourselves facing a number of questions. How can I maximize revenue in every step of the customer journey? How can I talk to my customers, quickly and...
2022 Travel Marketing Trends
2022 is looking to be the year that travel makes its long-awaited comeback to pre-pandemic levels. Some even think that this year’s summer season will eclipse previous ones to be the busiest travel season ever. Take a look at some of the biggest travel marketing trends so you can prepare your...
Growvember 2021 Recordings
Thanks for Registering for Growvember! Peek gathered experts from around the tourism industry to share their knowledge in 40-minute workshops and roundtable discussions! These industry experts delivered invaluable workshops centered around customer communication, accessibility, digital marketing, social...
Welcome to Growvember: Register for Your Workshops
Growth, growth and more growth! For many tour operators, it’s the number one priority. Been looking online for ways to grow your business, but finding it hard to dissect all the information out there? Struggling to find real, applicable tips that are relevant to your business? Struggle no more — Growvember...
5 Tips to Have a Great Mobile Site
You probably already know how important it is to have a functional mobile website. But take a look at these quick stats: Over 50% of bookings through the Peek Pro widget happen on mobile devices 1 in 3 travelers say they discovered a new travel company while researching on their phones 52.2% of all website...
How to Meet the Needs of Today’s Campers
Americans—more than 40 million a year, to be exact—continue to head to the hills for that weekend camping trip. And while the activity of camping hasn't changed much in the past 30 years, the needs and habits of today's campers continue to evolve. Large tents have been replaced for lightweight models; small...
You’ll Love These Unique Campground Traditions
There's a reason camping trips become family traditions: It's the bonding that occurs from being away from the daily grind. It's the people you meet. It's the memories formed that will last a lifetime. And these all come about through one thing: the unique traditions and activities campgrounds organize for...
Travel Marketing Trends: Personalization and Customization
Personalization and customization—two buzzwords in the travel industry and among the top travel trends. Today's travelers are not only seeking out unique experiences but also want their options delivered to them in a certain way. Whether this involves receiving updates about the latest tour packages via...
Top Chinese Travel Trends Impacting Tour Businesses
A huge corner of the world you should be focusing on: China. As we recently detailed, Chinese travel to the Unites States continues to rise. A report by Oxford Economics for InterContinental Hotels Group (IHG) reveals income growth and expansion of China's middle class in recent years is making long-haul...
The Rise of Staycations
The mindset of what it means to travel is ever-evolving. In recent years, the term has morphed to include more local experiences—area residents looking for a break from their usual routine and environments interested in booking a tour or activity with your company, giving them an opportunity to enjoy some...
The Rise of Active Tourism and Fit Getaways
The wellness tourism market is a huge pie that's perfect for tour and activity operators to slice into. Global wellness tourism has risen to become a nearly $500 billion market, according to the Global Wellness Summit. While this industry includes mind and body retreats, in also encompasses fitness...
Last-Minute Travel Booking Trends
Last-minute travel booking is on the rise, thanks to the immediacy of the Internet age. Forty-four percent of leisure travelers and 56 percent of business travelers in the United States book at the last minute, and 34 percent of these travelers book a trip of 0 to 3 days in duration. Further proof that the...
Customer Experience
Peek Partners with PicThrive to Help Guests Relive Their Favorite Experiences
The rise of social media and review sites has made the creation of personal & shareable content more important than ever. These not only provide lasting memories for the customer but help boost revenue and word of mouth for tour operators! Given this, Peek is thrilled to announce a brand new...
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We will keep you posted with the best and latest trends for success!
Peek Partners with PicThrive to Help Guests Relive Their Favorite Experiences
The rise of social media and review sites has made the creation of personal & shareable content more important than ever. These not only provide lasting memories for the customer but help boost revenue and word of mouth for tour operators! Given this, Peek is thrilled to announce a brand new...
7 Ways to Be Unstoppable With Peek Pro 7
Today’s world is unpredictable. Every day we face unique challenges that need to be confronted head-on. This can become overwhelming, and we find ourselves facing a number of questions. How can I maximize revenue in every step of the customer journey? How can I talk to my customers, quickly and...
12 free improvements you can make to your Peek Pro account
We’ve asked some of our most experienced team members at Peek to share with us their favorite tips on how to optimize your Peek Pro account. We’re going to help you reach new peaks with your company - 12 steps - 12 days. Follow one of our easy suggestions each day, and you’re sure to see a dramatic impact...
Growvember 2019: Listen to the recordings here!
Growvember 2019 What a couple of days we’ve had! Thank you to everyone who participated – we can all agree that our eight incredible speakers provided us with some awesome insights. In case you missed any of the sessions, this is your one stop shop for all the resources you need to catch up and start...
How to Create Unique Experiences
Avital Ungar has been leading food tours since starting Avital Tours in 2011. She has served as a judge at the International Chocolate Salon, the Best of the West Rib Competition, the Good Food Awards and has been featured on CNN, the Travel Channel, Travel+Leisure and more! In this post, Avital takes us...
French Quarter Phantoms: An Operator’s Road to Success
How do you start a tour business in the aftermath of one of the most devastating hurricanes your country has ever seen? How do you build your brand, spread the word, and find that first paying guest? How do you get to the top of your game and still manage to love what you do? In this post, Cindi Richardson...
3 Easy Ways to Upsell (Without Being a Pushy Salesman!)
In this post, serial entrepreneur and super coach Drew Renner takes us through some simple tricks to boost revenue through upselling - without putting customers off. When not writing blog posts for Peek, Drew is busy helping tour and attraction owners win customers through simplicity, authenticity and...
How to Create a Profitable, Popular Tour
Erik Hormann is the owner of Vantigo — San Francisco’s #1 rated tour on TripAdvisor. In this post, he shows us how the key to a tour operator’s success lies in the two Ps — profitability and popularity. Take it away Erik! How to Make a Tour Profitable “Show me the money!” Every business owner says the same...
Growvember Roundup: What We Learned
Growvember is officially over, and the whole Peek team is excited to see how you take the learnings and apply them to your business. It’s time to put these tips into action! We hope you enjoyed the content from all eight of our incredible speakers - don’t forget, if you missed any of the sessions, or just...
Encouraging Scaredy Cats To Book Your Thrilling Experience: 5 Tips For Outdoor Activity Businesses
When you’re selling an exhilarating experience—zip lining, bungee jumping, skydiving, whitewater rafting, or anything that gets the adrenaline pumping—it's important to acknowledge the mental hurdles that some potential new customers might be contemplating. No matter how safe and controlled, some...
On Your Mark, Get Set, Market! 6 Tips For Paintball Businesses
Whether you're a relative newcomer to the industry, or were running a paintball business long before Hollywood decided it was the ideal rom-com date scene (see: "This Means War," "Failure To Launch," and "10 Things I Hate About You") understanding how to market this unique sport is key for attracting new...
How to Turn Negative Reviews Into a Positive Experience For Your Escape Room
Let's be honest. No one likes negative reviews. And while Estaban Kolsky of ThinkJar, says that 13% of dissatisfied customers will tell 15 or more people, negative online reviews can be even more damaging—and have a more lasting impact than word-of-mouth. Escape room players leave negative reviews for a...
How to Craft the Perfect Thank You Email
Remember when you were a kid, and your parents always told you to use "the magic words"? You know, please and thank you? Well, as it just so happens, the same rule applies well for businesses too, especially in emails. That's based on statistics from Remarkety, which show that "Thank You" emails can produce...
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We will keep you posted with the best and latest trends for success!