The data tells its own tale, over the past 5 years, the city of Matera has seen a whopping 400% increase in tourism. As a result, it ranks among the most frequented destinations worldwide for international travelers. With its rich cultural, traditional identity and ten-thousand-year history, Matera is witnessing a significant surge in reputation. Matera features in the list of the ‘Top Ten Prettiest Cities in Italy,’ and it’s a place ‘everyone must visit at least once in their lifetime’. Witness it yourself to believe it!