José Cuervo Tequila Day Experience: Visit 'La Rojeña' Factory and Explore the Magic Town of Tequila
4.8
124 Ratings
El Arenal

Immerse yourself in the world of tequila with a visit to the renowned ‘La Rojeña’ factory by José Cuervo. Explore the magical town of Tequila, discover its rich history and indulge in the flavors of Mexico’s national drink.

Duration: 8 hours
Cancellation: 24 hours
Highlights

Visit Don Elias Tequila Distillery to discover the art of crafting primarily export-quality Premium Tequilas. Enjoy tasting white, rested, and aged varieties in a charming cellar where French oak barrels mature.

Highlights

  • El Arenal

  • Agave Landscape and Ancient Industrial Facilities of Tequila

  • Amatitan

  • Tequila

  • Destileria La Rojena

What's Included
  • Travel insurance
  • Bottled water
  • In-vehicle air conditioning
What's Not Included
  • Lunch
  • Gratuities
  • Private transportation
Additional Information

Explore every corner of the Hacienda, rich in history and flavor. Uncover the secrets of “La Rojeña” by José Cuervo, the most famous factory in Latin America. Take a day trip to the Magic Town of Tequila and its stunning agave landscape, recognized as a UNESCO World Heritage Site.
Visit the enchanting Magic Town of Tequila, Jalisco. Learn about the…

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Location
El Arenal
Cancellation Policy

For a full refund, cancel at least 24 hours before the scheduled departure time.

Customer Ratings
4.8
(124 Ratings)
5 stars
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1 star
Fernando
Sep 14, 2025
Visit to Don Elias and José Cuervo tequilera. - I visited the José Cuervo and Don Elías tequileras, and it was an unforgettable experience that combined history, tradition and flavor. From the tour of the agave fields to the tasting of their best tequilas, each moment was unique. In addition, Sebastian stood out as an exceptional guide: attentive, passionate and knowledgeable, he made every detail of the tour interesting and enriching. Without a doubt, an experience that I recommend to all lovers of Mexican culture and good tequila.
Review provided by Tripadvisor
Curious-kiwi-123
Sep 9, 2025
Tequila! Absolute must do for tequila enthusiasts :) - Had an absolute blast on this tour! Our guide Carmen was incredible, delivering the tour in both English and Spanish, she entertained a large group, taught is so much and kept everyone safe. I loved learning more about how tequila is made, how to drink it and learning about local cocktails. Plus trying all of the above! Fantastic trip :)
Review provided by Tripadvisor
X7040fxbeatrizg
Sep 8, 2025
Experienced Tequila Route José Cuervo - We visited the route of the experienced tequila José Cuervo, we were fascinated with the tour and with the attention of the agency staff, from the contact for hiring to the completion of the tour. In the places visited and recommended during the tour was with unique and quality experience.
Review provided by Tripadvisor
Ramonagj3096wp
Jul 30, 2025
A 100% recommended experience. - The experience was very good, we were picked up near the hotel where we stayed and when we returned we were left in the same place; the tour was very pleasant as the Mood was friendly and they played music on the van speakers (acclimatized and comfortable); the group I was in was 10 people so the explanation and attention was excellent. Definitely recommended.
Review provided by Tripadvisor
Claudia_p
Jul 5, 2025
It was almost personalized.... - It was almost personalized. Our guide was very kind. She knows everyone is going there with the intention of drinking and she's ready to take care of you.
Review provided by Viator
Diegoamc
Jun 23, 2025
Good tequila good ride - It is a very fun and entertaining day thanks to Carmen and Miguel they are the best hosts in tequila and El arenal and delicious the little songs
Review provided by Tripadvisor
Carrie_v
Jun 2, 2025
Met expectations - This was a good experience — about what i expected. However, 2 things I didn’t like were the wait for morning pickup. (They should not say 9am but instead give a range of 9-9:45am since they are picking up many.) Drop off was at two locations — not back at hotel. So, we walked in the rain a mile to our hotel. Lunch stop was way too long, which made time in the actual town of Tequila short. We enjoyed the distillery stop and learned a lot. I much preferred the distillery stop over José Cuervo (not as good of tequila).
Review provided by Viator
Arthur_v
May 3, 2025
Joy in Tequila - Jose was a fantastic tour guide. Friendly, funny, informative and happy to lead our group. I'd highly recommend this guide either solo, couple or as a family.
Review provided by Viator
Gabosita
Apr 23, 2025
Fun and Informative Tour - We learned a lot about tequila and the production process. Carmen and Edgar were so nice and informative with all of our questions, recommendations, etc. Recommend this tour if you want to know how tequila is made and want to taste the various types that exist.
Review provided by Tripadvisor
Sara_r
May 24, 2025
Spend the extra $$ for the Private Tour! - I would book a private tour for the tequila tasting nest time. Van was way too hot and we were last pick up so we had to sit in the back. It was a 2.5 hour drive back from Tequila.
Review provided by Viator
Check Availability
From $107
From $107
up to 15 guests
1 - Adult
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Cancellation: Free cancellation up to 24 hours before the start of your experience (local time).
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