• The Peabody Ducks - Enter the grand lobby of Memphis’ renowned hotel, celebrated far beyond the South for its elegance and charm. What truly captivates visitors? The Peabody Ducks, who parade daily to and from the lobby fountain in a cherished tradition that has delighted guests for years. Capture photos, admire the historic architecture, and savor a piece of classic Memphis culture at this iconic destination.
• Beale Street - Beale Street Experience, Memphis, TN
  Immerse yourself in the legendary heart of Memphis on Beale Street, where music, culture, and history come to life. This lively corridor is filled with blues clubs, historic venues, vibrant shops, and iconic neon signs. Along the way, discover stories of famous musicians, spot landmarks that shaped Memphis music, and enjoy a blend of local cuisine and sights that make this street unforgettable.

Tour Style: Explore at your own pace with interactive clues and stories that unveil the rich culture of Beale Street, turning every corner into an adventure.

• South Main - Main Street, Memphis
  Stroll along Main Street to witness some of Memphis’ most iconic landmarks. Visit the Orpheum Theatre, a historic venue known for its stunning architecture and intriguing history. Look for the classic diner, Green Beetle, famous for its retro charm and local cuisine, with the old cable car and trolley stops still visible nearby. Conclude your walk at the Arcade Restaurant, Memphis’ oldest diner, where you can imagine Elvis enjoying his favorite peanut butter and banana sandwich. This stretch of Main Street offers a blend of culture, history, and classic Memphis flavor—all at your own pace.
• National Civil Rights Museum - Lorraine Motel - National Civil Rights Museum (Exterior View)
  Visit the historic Lorraine Motel, where Dr. Martin Luther King Jr. was tragically assassinated. From the outside, appreciate the building’s iconic façade and reflect on the pivotal events in the American civil rights movement. The museum’s exterior stands as an important historical landmark and serves as a powerful reminder of the fight for equality.

• Digital tour experience—start anytime, pause anytime

• Transportation to or from the starting location
• Live guide (this is a self-guided experience)
• Mobile device or internet access (you will need your own smartphone or tablet to follow the tour)

Embark on a self-guided mystery walk in Memphis that unfolds like a captivating story rather than a typical tour. Start at the elegant Peabody Hotel, where the renowned ducks parade to the lobby fountain at 11 a.m. and 5 p.m. From there, follow a route through the neon-lit Beale Street, exploring historic clubs and hidden gems. At each location, take a moment to observe — a statue, a guitar, a neon sign — before unlocking a narrative that unveils the ghosts, legends, and music that have shaped the city.

This journey is not about rushing past landmarks. It encourages slowing down, noticing the details often overlooked by visitors, and allowing Memphis to communicate its essence through its streets. Along the way, encounter blues legends, vaudeville spirits, unique traditions like Dyer’s century-old grease, and the profound history of the Civil Rights Movement at the Lorraine Motel. Travel at your own pace, take breaks for food or photos, and enjoy an immersive exploration of Memphis — with observation as your guide and stories as your map.

For a full refund, cancel at least 24 hours before the scheduled departure time.