This journey offers a dynamic encounter with the history of ‘Made in Italy’ fashion, and a distinctive chance to delve into the life stories and creative prowess of the GUCCI and FERRAGAMO dynasties in Florence, through a visit to museums dedicated to globally renowned fashion houses!

The roots of Italian fashion can be traced back to Florence in the Roman era, and its fame has continued to prosper, thanks to the fabric vendors of the Middle Ages. The first-ever Italian fashion event was held in Florence in February 1951. Guccio Gucci is a true self-made man from Florence, while Salvatore Ferragamo selected Florence and Palazzo Feroni as the location for his shoe factory in 1938, following his return from Hollywood. His clientele list boasted of stars like Marilyn Monroe, Greta Garbo, Audrey Hepburn, and Sofia Loren. A visit to the Gucci Garden located in the Florentine Merchants Tribunal building (14th century), and Palazzo Spini Feroni (13th century) the salvage headquarters of the Ferragamo Company is a must! Also included in this exclusive tour is the Tornabuoni fashion street!