Amsterdam Canal Cruise & Heineken Experience: 75-Minute Historical Centre Exploration
4.1
328 Ratings
Amsterdam
Experience the best of Amsterdam's historic city center with a 75-minute canal cruise. Explore iconic bridges, 17th-century buildings, and new architecture. Then, discover the heritage and brewing process of Heineken on a 1.5-hour self-guided tour. Raise your glass at the end!
Duration: 3 hours, 15 minutes
Cancellation: 1 day learn more
Highlights
  • Heineken Experience - At your pre-booked timeslot, you enter the Heineken Experience. On a 1.5-hour self-guided tour you’ll learn about the company’s heritage, the beer brewing process, Heineken’s innovations, and about what it takes to serve a world-famous beer. Find out the four natural ingredients that make this beer, and discover the brand’s sponsorship activities with Formula 1, the UEFA Champions League and the Rugby World Cup. And sure enough, at the end of the tour you can raise your glass with new friends.
What's Included
  • Entry to the Heineken Experience with 2 free drinks
  • 75-minute picturesque City Canal Cruise
  • Environment-friendly complimentary earphones for audio guide
  • Multilingual audio commentary in 19 languages on the cruise
  • Option to select a snack box with sweet, savory treats and a drink
What's Not Included
  • Gratuities
Additional Information

Take in the magnificent sights of Amsterdam from the canal during a 75-minute boat ride that showcases the historic city center in all its glory. Explore the city’s major attractions, renowned bridges and the 17th-century canal-side buildings. You’ll also discover modern architecture and bridges that exhibit an ancient city deeply steeped in history yet continually evolving and changing.

The option to use an audio guide in 20 languages is readily available. Complimentary earphones will be provided.

Engage in a 1.5-hour solo tour where you’ll get insights into the company’s legacy, the beer production process, and Heineken’s adaptations in the dynamic beer industry while understanding the nuances of creating globally celebrated beer.

Learn about the four natural elements that form this beer and become acquainted with the brand’s sponsorship dealings with Formula 1, the UEFA Champions League and the Rugby World Cup. As a fitting end to your tour, toast with your newfound friends.

Take note, the Heineken Experience is restricted to guests who are 18 years and above!

  • Wheelchair seats need to be reserved. Please call 0031 20 679 13 70
  • Your ticket for the Heineken Experience is a ticket with a timeslot you chose while making a reservation. You can ONLY enter the Heineken Experience at this specific time. Changing your slot time is NOT possible. The address of the Heineken Experience is Stadhouderskade 78 Amsterdam.
  • The timeslot you book is the timeslot for Heineken Experience. You can use your voucher for the City Canal Cruise daily between 10:00AM and 06:00PM from our docks at Heineken Experience and Hard Rock Cafe.
  • Please note that your voucher needs to be scanned at Heineken Experience. You can redeem your canal cruise inside one of the ticket offices of Blue Boat Company where a timeslot will be assigned.
  • Blue Boat Company has 2 docks: The first dock is located at Stadhouderskade 501 opposite the Hard Rock Cafe. Take tram 1, 2, 5,11 and 12 stop at Leidseplein. from there the dock is a 2 minute walk. The second dock is located at Stadhouderskade 550, opposite Heineken Experience. Take tram 2, 5,and 12 stop at Rijksmuseum. from there the dock is a 5 minute walk or take metro No. 52 and stop at Vijzelgracht. From there the dock is only a 2 minute walk.
  • Last City Canal Cruise from Hard Rock Cafe departs at 18:00.
  • Last City Canal Cruise from Heineken Experience departs at 17:15.
Location
Heineken Experience
Stadhouderskade
Cancellation Policy

For a full refund, cancel at least 24 hours before the scheduled departure time.

Customer Ratings
4.1
(328 Ratings)
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Josephine_b
May 4, 2024
Very good - Heineken tour was very good. Lots of great history. Building displays were fascinating and the guides were great. The canal experience pairing was very relaxing and scenic. Highly recommend
Review provided by Viator
599kristenm
May 3, 2024
Great Combination Package - This was a great combination! The boat tour is easily accessible right across the street from the Heineken experience building. The Heineken experience is 'self guided' with a handful of descriptions/interactions from the Heineken staff. This was nice because once you enter the tour, you can go at your own pace while being guided in the right direction. It's a mix of history and stuff to interact with and at the end, you receive 2 beers in a really neat underground bar. The boat tour was handled by really nice staff who were able to answer all of my questions clearly. You receive headphones to plug in to listen to the canal tour landmarks in your language of choice. The boat is very long and was very packed for our tour at 4:45 on a Thursday afternoon. Overall, not a single negative thing to say about this package! Such a great experience, thanks!
Review provided by Tripadvisor
Natalie_f
May 2, 2024
Fun experience - I liked the guides explaining every step of the way in the Heineken Experience. The canal tour was really relaxing. Beautiful scenery.
Review provided by Viator
Nicolecali12
May 1, 2024
Fun and Interactive - This was a really fun and very interactive activity! My husband and I had a great time. Although it was pouring and we chose not to do the 75-minute Blue Boat Cruise, we still had a great time. We recommend it to anyone who enjoys Heineken!
Review provided by Tripadvisor
Amandav702
May 14, 2024
Fun - Went there while our wives went to Van Gogh museum and it kept us busy with some beers, interesting how it all started with old machines and how it evolved.
Review provided by Tripadvisor
Jhuff9090
May 14, 2024
The Heineken Experience was an Absolute Blast! - The Heineken Experience was an absolute blast, we really enjoyed it! We learned a lot and thought it was cool that we could get a couple bottles customized to bring home with us. We would definitely go again next time we’re in Amsterdam. The canal cruise on the other hand (and why I deducted a star from my review) we didn’t really enjoy. We listened to an audio that really did not give us much information, and the driver just pointed as the audio cues came up. If you’re looking to learn more on the history side, an actual guided canal cruise would be much better.
Review provided by Tripadvisor
Chrisskross
May 9, 2024
Canal tour highly recommended - Good recommendation. Simple, uncomplicated process. Exploring Amsterdam from the water, something different. However, I would have liked more docking stations to get off at.
Review provided by Tripadvisor
Robert_h
Apr 29, 2024
Fun but a bit too glitzy - The bottling experience caught my attention. Very clever. Obviously this tour is to attract younger folks.
Review provided by Viator
Jacqueline_d
May 4, 2024
Over promise, under deliver - I had booked a tour with the hope of experiencing everything that was promised in the itinerary. Unfortunately, that wasn't the case. The first part of the tour was good where I had the chance to visit Heineken and learn about the history and process of making the beer. However, the boat tour was a disaster. When I made the booking, I was promised snacks and drinks, but I didn't receive any of that. As a result, I had to book another tour the next day with a different provider to get the full experience. The overall experience was below my expectations, and I wouldn't use this company again.
Review provided by Viator
Julie_r
May 11, 2024
Never again - I think we got on the wrong boat, gray line instead of blue boat located near the Heineken brewery. The tour was self guided and I did not like it. I missed a lot of things. And it was definitely not interactive. Would not recommend!
Review provided by Viator
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June 2024
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