Seoul Private Tour: 10 Highlights and Hidden Gems

Uncover the best of Seoul on a fully customizable private tour. Explore 10 iconic landmarks, captivating neighborhoods, and hidden gems with a knowledgeable local host.

Duration: 8 hours
Cancellation: 24 hours
Highlights
  • Seoul - Discover Seoul through the perspective of a local, revealing its hidden treasures, vibrant culture, and untold stories with a passionate guide by your side. This is more than just a tour—it’s a personalized journey filled with genuine experiences and memorable discoveries. Before your adventure begins, your host will send a brief…
What's Included
  • Hotel meet-up available on request for central locations (must be organized after booking)
  • 2, 3, 4, 6 or 8 hours walking tour, exploring highlights and hidden gems
  • Private and personalized walking tour with a passionate local
What's Not Included
  • Food, drinks and tickets to any attractions
  • Transportation costs (as this is a walking tour, public transport may be used at an additional cost)
  • Gratuities (optional)
Additional Information

Explore Seoul beyond the usual tourist attractions with a private, tailor-made walking tour crafted just for you. Whether you’re interested in visiting famous sites like Gyeongbokgung Palace and Bukchon Hanok Village or discovering hidden treasures in lively alleyways, your guide will create a special itinerary based on your preferences.
Wander through…

Location
109, 109 Jae-dong
If your hotel is not listed, this is a great central point to meet your host. Your host will be waiting outside the Starbucks.
Cancellation Policy

For a full refund, cancel at least 24 hours before the scheduled departure time.

Customer Ratings
4.8
(347 Ratings)
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Katrina_l
Sep 27, 2025
Personalizable tour - We had JS as a guide. She made the effort to reach out beforehand to understand our tour preferences better (separate from the questionnaire), which was really appreciated. She also had very good English despite never having lived outside of Korea. The tour involved a lot of walking and took us from the main palace in Seoul to Hanok Village to the DDP - a good mix of mainstream attractions and slightly less touristy attractions. Would recommend being as honest as possible in answering the pre-tour questionnaire as well as any questions from your guide as to your tour preferences to get the best experience!
Review provided by Viator
Alex_m
Sep 25, 2025
Great experience - We had some last minute change of plans and I could not go anymore, but our guide was able to accommodate everything and still make it a great experience for my friend. Thank you!
Review provided by Viator
Judith_a
Sep 14, 2025
Family trip to Seoul - GJ was an awesome guide! She cheerfully, expertly led us through palaces, statues, street markets, Seoul Tower and more on buses and subways engaging us with Korean history all the while! Highly recommend!
Review provided by Viator
Azlina_k
Sep 12, 2025
Truly memorable and enriching experience with Jeeseon! - Jeeseon was an incredible guide, and I wholeheartedly recommend her tour to anyone visiting Korea! From the moment we met, it felt like I was exploring the city with an old friend - someone warm, knowledgeable, and genuinely passionate about sharing her culture. Her itinerary was thoughtfully prepared and executed with impressive efficiency, making the entire experience seamless and stress-free. The tour was punctuated with rich local and cultural experiences that added depth and authenticity to every stop. Jeeseon also shared fascinating trivia and insights throughout - little-known facts and cultural context that you simply wouldn’t get from a guidebook. It was extremely informative, yet never overwhelming, and always engaging. The 6 hours flew by, filled with meaningful conversations, laughter, and eye-opening moments. She even went above and beyond to help me get to my next tour - something I truly appreciated. If you’re curious about Korea beyond the surface, this is the tour to take.
Review provided by Viator
Lynn_g
Sep 5, 2025
Wonderful tour - It was a great overview of Seoul and the various landmarks around town. We got a wonderful overview of life in the city. Our guide, Hans, was great. He listened to our needs and was actually able to start the tour earlier than we had scheduled.
Review provided by Viator
Nicolette_a
Aug 29, 2025
Flexible and Fun - GJ was an amazing guide. She took me to see all the typical sites and taught me (at my request) how to figure out public transportation and find unique spots for my future solo travels during this trip. Incredibly patient, she didn't mind the many shopping detours I couldn't pass up. Most importantly, she helped me improve my awkward posing for photos. Such a fun and educational day.
Review provided by Viator
Sonia_h
Aug 11, 2025
6 stars! - Superb from start to finish! - We arrived as ignorant tourists with next to no knowledge of Korean culture and history. So, we booked this for our first full day in Seoul and hoped our guide could give us some context and a ‘place to start’. And did he?! Our first surprise was that Young turned up in an A/C car on our scorching August day, “because there are so many places to cover in such a short time”. We were whisked from one side of the city to the other - from mountain viewpoints to museums to neighbourhoods. Our second surprise was that Young turned out to be a history scholar having discovered an interest in Korean history, and is currently turning his passion into a book. How he managed to give us a condensed history of Korea in just a few hours was admirable. We were blown away but the information, history and change that Korea has undergone. This tour formed a firm foundation for the rest of our stay, and didn’t ’step on the toes’ of other tours and sites that we subsequently took (e.g. DMZ and Gyeongbokgung). We were introduced to parts of Seoul we would never have thought of. I’d say 5hrs is a minimum for doing this and I wish we’d booked longer.
Review provided by Viator
Robertsr8875iy
Jul 29, 2025
The Perfect Half-Day Tour with Andrew - We had a fantastic half-day tour of Seoul with Andrew! He was incredibly knowledgeable and shared so much insight into the city’s history and culture. Andrew kept us cool and comfortable despite the summer heat, and we loved how he took us to unique, out-of-the-way spots we wouldn’t have found on our own. A real highlight was exploring the food market and finishing with a delicious local lunch. Highly recommend!
Review provided by Tripadvisor
Karen_l
Sep 22, 2025
This tour was fully... - This tour was fully customized to what we wanted to see. It was great to move around the city with a local! GJ took us places we would not have seen! It was fun! It was an active walking tour!
Review provided by Viator
Michael_c
Jul 26, 2025
Just not a great experience! - Hardest review to write of all 11 tours/experiences we had over our 17 days in Korea and Japan. Our guide, Kevin, shared history and cultural insights with the highlights being the changing of the guard ceremony and a little spot that sold the best tea ever. Unfortunately, Kevin was not very personable - literally every other guide/host introduced themselves and made sure they knew everyone’s name in the family. Kevin handed us a card and headed to the van. Every other guide made sure we saw all the agreed upon sights/stops in a timely fashion whereas we went over on time and then Kevin wanted additional money. We had already agreed, outside of Viator (via WhatsApp) to pay an additional USD $100 for a van to ensure we saw everything. Kevin also offered an extended tour via WhatsApp, going from 6 to 9 hours for an additional $90 to explore Gangbuk and Gangnam. We declined the extension as we only wanted sights in Gangbuk. Then when Kevin runs long he wants additional money. Just felt like Kevin wanted money and not super interested our experience. If he hadn’t hustled me for the extra money I would have given him 4 stars, still the only clearly non-5 star experience we had.
Review provided by Viator
From $60
up to 8 guests
1 - Adult
Cancellation: Free cancellation up to 24 hours before the start of your experience (local time).