You probably already know how important it is to have a functional mobile website. But take a look at these quick stats:
- Over 50% of bookings through the Peek Pro widget happen on mobile devices
- 1 in 3 travelers say they discovered a new travel company while researching on their phones
- 52.2% of all website traffic worldwide was generated through mobile phones
- 84% of leisure travelers rely on search engines via smartphones to find local information
It’s clear having a mobile website is essential to capture new customers. So how do you improve yours?
Here are 5 quick tips:
1. Have a Responsive Design
A website with a responsive design automatically adjusts to the device the website is being viewed on. Depending on when you first created your site, changing to a responsive design could take some time. But given the stats above, it’s worth the investment!
Making the switch does take some technical skills. We generally recommend that you hand it off to professionals (we like Tourism Marketing Agency and TourismTiger). But if you’re computer-savvy, there are free templates available to help you go mobile.
2. Have Quick-loading Pages
Mobile visitors are visiting your site on-the-go. If you have pages that aren’t loading, or loading too slowly over the cellphone network, they are going to find a new website (probably your competitor’s). Use Google’s PageSpeed Insights to see how fast your pages are loading, and to find what might be slowing down your website.
3. No Bells and Whistles
It’s important to keep your mobile site simple. Videos, sliders, and anything flash-based will take longer to load, and make navigating your mobile site difficult. Flash-based features are the most important to take out of your website as they don’t work on Android or iOS.
While you’re at it, just take out all Flash from your desktop version too; come 2020, Adobe Flash is dead.
**If your videos are integral to your website, embed them to your site through Youtube. Youtube videos are innately responsive, meaning they will fit to the screen your customers are viewing from.
4. The Bigger “Book Now” Button the Better
The main purpose for your website is online sales, and your mobile site is no different. The big difference on mobile is that your customers use their fingers to tap, not a mouse. Make the booking process extra easy by having a big Book Now button so customers see it. This will make it easy for them to tap it too.
The big difference on mobile is that your customers use their fingers to tap, not a mouse.
5. Optimize Your Images For Speed
High quality images are great to have on your website! But these image files could be large and slowing down your mobile site. Fortunately there are free tools available to make your images smaller, without affecting their quality. WP Smushit is a great plugin if you use WordPress. It will automatically optimize the images on your site- you won’t have to do a thing! Alternatively, you can use ShortPixel to manually reduce the size of your images. This means you will need to reduce the size of your image, and then upload it to your site. Both work well and will help to speed up your mobile website’s speed!