Puzzle Workshop Escape Room

Brian Chu, Co-Owner


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About Puzzle Workshop Escape Room

Brian Chu was inspired to open an escape room during his time at premiere video game maker Blizzard Entertainment. “My business partners are amazing video game designers who helped create some of the best selling games of all time, such as World of Warcraft and Diablo 3. I was on the marketing team for Starcraft 2 and Heroes of the Storm,” he said. “We thought to ourselves, ‘Why not use our creativity to open an escape room?’”

With a combined 25 years of experience designing, producing and marketing games of all kinds, Chu and his business partner used their knowledge to open one of Orange County’s premier escape rooms. They are dedicated to sharing their passion for games with everyone who visits Puzzle Workshop Escape Room.

The Problem

Chu’s previous online booking partner lacked the tools he needed to grow his business. His main concern was the booking flow, which wasn’t conducive for future bookings. “With my old system, I’d only get reservations a week or two in advance.” Chu wanted an online booking partner that would help him capture bookings not only a week, but months in advance.

His ideal online booking partner would also save him time, help him establish a strong online presence and grow sales. After researching other online booking partners, Chu settled on Peek.

The Solution

Since making the switch to Peek, Chu is able to recapture 21% of customers who did not complete their bookings, just by using Peek’s Abandoned Bookings feature. Meanwhile, the amount of time Chu spends on administrative tasks, such as sending confirmation and follow-up emails, has decreased by 30%.

Peek also helps Chu further his online reputation. By using Peek’s Smart Reviews feature, he’s seen a 15% increase in the number of reviews he receives. “I’ve gotten a lot of traffic on my Yelp page!”

However, according to Chu, what makes Peek stand out among other online booking providers is its intuitive interface and user-friendly booking flow, which has helped him capture bookings months in advance. “Peek’s booking flow makes it easy for customers to book now and later. There’s no confusion and I’m able to capture more bookings for future dates!”

Peek’s clean and customizable booking flow also contributes to the specific brand Chu envisions for Puzzle Workshop Escape. The widgets integrate seamlessly into his website and ensure that the escape room experience begins at the booking flow.

Chu also likes how easy it is to set up custom pricing and create activities and add-ons. He also uses Peek’s mobile app to create custom time slots and add reservations.

Overall, Chu’s excited about his partnership with Peek. “My experience with Peek has been great! I’ve definitely seen an improvement since making the switch and can’t wait to learn more about the system.”

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