Lance Mackey’s Comeback Kennel

Lance Mackey, Owner


increase in



of bookings come
from online

over 1,000

hours saved

About Lance Mackey’s Comeback Kennel

Born and raised in Alaska, Lance Mackey is a world-wide renowned dog-sledding champion. Some of his many accomplishments include being the first person to win the Iditarod and Yukon Quest, another challenging 1,000 mile dog sled race, in the same year for two consecutive years in 2007 and 2008.

Mackey even grew up around dog mushing. His father, Dick Mackey was one of the founders of the Iditarod Sled Dog Race, and won the 1,200 mile race in 1978. Mackey’s older brother, Rick Mackey, also won the race in 1983.

Though he has overcome great adversity to succeed, Mackey’s greatest accomplishment is being honored for taking the best care of his dogs. He hopes to change the rhetoric about dog sledding with his business, Lance Mackey’s Comeback Kennel. “It’s all about the dogs,” he said. “I want to show people that mushing is a humane sport. That’s kind of how my business started.”


The Problem

Before Peek, Mackey did not have a formal booking system. Instead, he took reservations by phone and advertised by asking kennels for business and placing rack cards and flyers in local hot spots.

However, as his business started to grow, he needed a way to streamline his business operations. “I would have to do everything manually, including sending email confirmations and follow-ups.”

Mackey sought an online booking partner that could help him increase his sales, save him time on the back end and reduce the number of phone reservations he receives. A busy and easy-going person, Mackey’s ideal online booking system would also be simple-to-use and keep him organized. “I’m not the most organized person, but my business has to be.”

The Solution

After researching online booking partners, Mackey settled on Peek because of its user-friendly system. “I’m pretty busy most of the week, so I don’t have time to make sure everything is done right. Peek is so easy-to-use, I don’t have to worry!”

Since partnering with Peek, Mackey’s seen a 30% increase in sales thanks to Peek’s conversion optimized booking flow. “I’ve definitely captured more sales using Peek!” He’s even reduced the number of phone reservations he receives. 80% of Mackey’s bookings now come from online.

In addition, Peek saves Mackey valuable time from manually sending emails, waivers and reviews. By using Peek’s automatic emails and Smart Reviews feature, he saves 3 hours a day, for over 1,000 hours annually.

Mackey also saves time with Peek’s Waivers. Customers can sign waivers online before they arrive. “All the things we had to do to reach out and follow-up with customers, we don’t have to do anymore. Peek automatically does it for us.”

For Mackey, making the switch to Peek has been nothing but beneficial. “Peek helps me advertise my business and gives me the tools to keep it thriving. I recommend Peek to every mushing company I encounter. I can’t think of another company I’d like to partner with!”

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