Escape Rehoboth

Diane Thornberg, Owner


Abandoned Bookings
recapture rate


review capture

About Escape Rehoboth

Diane Thornberg’s passion for travel, food and music brought her to Austin, Texas where she had the opportunity to participate in an escape room. “My family and I were so impressed by how engaging the experience was. After our trip, I immediately went home to do more research on escape rooms.”

Inspired by her experience, Thornberg opened Escape Rehoboth in Rehoboth Beach, Delaware. Open for one and a half years, Escape Rehoboth has four interactive rooms and a fifth room in the works.

The Problem

Before Peek, Thornberg partnered with multiple online booking providers. Each of her previous partners had complicated systems and lacked the tools she needed to grow her business

For Thornberg, it was especially important that she have a user-friendly system that would make booking private events easy. However her previous online booking partners made the task difficult. “There were so many steps I had to complete in order to schedule a private event,” she said. “I’d create separate links for every private event, then send them out and then schedule it on my calendar.”

With 35% of her business coming from corporate events, Thornberg needed a solution. Her ideal online booking partner would make scheduling private events easier. The owner of a growing business, Thornberg also wanted to increase her sales by recapturing lost bookings and establishing an online reputation.

The Solution

With Peek’s Abandoned Bookings feature, Thornberg is able to recapture 30% of her lost bookings. “Our customers are a good mixture or repeat and first-time visitors. Abandoned Bookings has been so helpful in making sure we recover any customers we might have lost!”

Thornberg also has a 25% review capture rate and credits Peek for helping her increase her online reputation. “We’re the #1 escape room in Rehoboth!”

Her favorite feature, however, is Peek’s user-friendly calendar, which makes scheduling her work week easier. “Peek’s calendar is flexible and easy-to-use. I can adjust my schedule based on how busy or slow we are.”

She also likes Peek’s customizable widgets. “I love that I can customize a link on my website specifically for private events, without it showing up on another page. Scheduling a private event is just a click away with Peek!”

Overall, Thornberg is happy she partnered with Peek and can’t wait to grow with the company. “The transition from my previous online booking partner to Peek has been a very positive one. I’m excited to see where Peek will take my business in the future.”

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