COVID-19 Resources & Updates

Updated 5/1/2020

We have created this page as a hub for advice, resources and updates regarding the impact of COVID-19 on tour operators.

We know this is a difficult time for the industry and understand that you may have questions and concerns regarding the spread of COVID-19.

We wanted to let you know that we are here to help and it’s not a losing battle – there are many ways you can adapt and fight back.

Coming Soon

  • Skift IDEA Awards – Promote your ideas for the tour sector to move forward, and celebrate those of other industry players in regards to innovation, design, and guest experiences. Winners will be announced in September.

Webinar Recordings


Not to Be Missed: 

  • Tour Operator Roundtable I & II – Delve into some of today’s crucial questions: how to access capital, how to adapt tours or activities, how to best communicate with customers, and more. Find the recording of Part I above and of Part II here.

Access to Capital


  • Apply for a PPP Loan with Peek & Womply – If you have not yet applied for a PPP loan, we strongly recommend that you immediately apply for a loan via our Womply application page. You should also apply through Womply if you have applied through your bank and they have not yet submitted your application to the SBA — Womply’s lenders move fast and have already been able to help businesses rejected or ignored by their bank get approved. If you do this, you should ensure you’re notified before either lender submits your application, or withdraw your application with your bank, to avoid applying for multiple loans. [US operators only]
  • Update on SBA Economic Injury Disaster Loans 
    • The EIDL program is currently 20x over-subscribed and has received over 3 million requests totaling $400bn.
    • If you have applied for an EIDL, you should expect at least 10-14 additional days of processing time as the SBA deals with this demand.
    • Allocation per business is being reduced and the EIDL Grant Advance will be based on a formula of $1,000 per employee.
    • If you’ve applied for an EIDL, you should wait to hear updates from the SBA via email.
  • EU Leaders Approve Half-Trillion Bailout Package – EU leaders agreed on Thursday, April 23, to draw up plans for a recovery fund worth 540 billion euros ($580 billion), set to be available by June 1. Details such as how it will be distributed have yet to be determined.
  • Hourly Job Alternative: Become a Driver & Deliver with DoorDash – With furloughs becoming the norm across industries, help staff, friends, or family find flexible, convenient earnings opportunities through Peek’s initiative with DoorDash. DoorDash is currently looking for drivers across hundreds of cities – get started now here.

Not to Be Missed:

Access more information on the latest loans, financial aid, and similar relief opportunities available in our Guide to Accessing and Protecting Capital here.

Best Practices


  • Peek’s Account Tuneup Checklist – To help you make the most of this slow period, we’ve compiled a checklist of key business-optimizing actions you can take to help you prepare for the future.

Not to Be Missed:

Advice from Industry Veterans


Not to Be Missed:

    Examples of Operators Adapting

    Not to Be Missed:

    •  Virtual Yoga Classes – Sup Yo, which usually offers paddleboard yoga classes, hiking excursions, and retreats, is engaging customers with online yoga classes. Namaste in Nature has adapted similarly, switching up its former mediation and yoga hikes with online meditation and yoga classes on YouTube
    • Online Escape Room Experience – trap’t Escape Room Adventures has created an at-home puzzle hunt to bring the escape room experience right to customers’ living rooms.
    • Other Adapted Activities – Browse a wide range of adapted activities across the industry, including everything from virtual tours to “Shelter-in Style” kits to “Food Tours in a Box. 

    • Adapted Refund Policies Keep track of how the industry is adapting their refund policies in response to COVID-19 with this travel company refund tracker.

    Stay Updated and Connected


    • What Do Post-Coronavirus Events Look Like? – Explore what events will look like after lockdowns have been lifted. In this article, Event discusses the key questions: “Which conditions are needed for events to happen?”, “What type of events will happen?”, and “What will those events look like?”

    Not to Be Missed:

    • #Tourismstrong – Check out the new site tour operators have created to join with others in the industry, share free resources, and provide inspiration for one another.  

    Appeal to Your Local Community

    Not to Be Missed:

    • Driving Community Support’ Blog – Learn tips on how to help your community best support your business. We’ve also included email templates and social media posts in this blog to help you get these campaigns up and running, without having to start from scratch.

    Once again, we are here to help. If you have any questions just reply to this email or give us a call on +1 (415) 361-5564, our Partner Support team is here to help 24/7.


    The Team at Peek

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