COVID-19 Resources & Updates

We have created this page as a hub for advice, resources and updates regarding the impact of COVID-19 for tour operators.

We know this is a difficult time for the industry and understand that you may have questions and concerns regarding the spread of COVID-19.

We wanted to let you know that we are here to help and it’s not a losing battle – there are many ways you can adapt and fight back.

Access to capital:

  • CARES Act: Paycheck Protection Program – Gain access to capital through the Paycheck Protection Program, (part of the $2T stimulus provided by the CARES Act). $367B of this initiative is designated to loans for small- and medium-sized businesses – learn the terms, if you’re eligible, and how to apply for one here.

  • SBA’s Low-Interest Disaster Loans – Navigate the wealth of information on the loans the U.S. Small Business Association (SBA) is providing for Businesses, Private Nonprofits, Homeowners, and Renters in our blog. Plus, easily see if you’re eligible and apply for one here.

  • Google’s $800M+ Aid to Support Small Businesses and Crisis Response – Read Google’s announcement to provide aid to small- and medium-sized businesses (SMBs), health organizations, governments, and health workers. Its commitment includes a $200M investment fund to help provide small businesses with access to capital, $340M in Google Ad credits for SMBs, and more.

Best practices:

  • Free Marketing Consultancy – Get a free digital audit on your website & web presence along with tips on how to improve both during a 30-minute live review from 9068 Creative. 

Advice from industry veterans:

  • A Travel Marketing Expert’s Coronavirus Battle Plan – Learn how to assess, adapt, and survive the current climate in this 20-page ‘battle plan’ by travel marketing expert Chris Torres. He’s also posted this article and video about how to market your travel company against the effects of Coronavirus.

Stay Updated and Connected:

  • Global Tourism Crisis Committee Convened Read the full details on the World Tourism Organization’s (UNWTO) decision to convene the Global Tourism Crisis Committee to address COVID-19’s impacts on the travel sector.

Examples of Operators Adapting:

  • Newly Created Virtual Tours – Check out how world-famous cultural institutions are embracing tech-savvy solutions and welcoming visitors with VR tours. The Winchester Mystery House is just one of our partners who’ve been following suit.

  • Other Adapted Activities – Browse a wide range of adapted activities across the industry, including everything from virtual tours to “Shelter-in Style” kits to “Food Tours in a Box.”

  • Adapted Refund Policies – Keep track of how the industry is adapting their refund policies in response to COVID-19 with this travel company refund tracker.

Appeal to your local community:

  • Driving Community Support’ Blog – Learn tips on how to help your community best support your business. We’ve also included email templates and social media posts in this blog to help you get these campaigns up and running, without having to start from scratch.

Once again, we are here to help. If you have any questions just reply to this email or give us a call on +1 (415) 361-5564, our Partner Support team is here to help 24/7.


The Team at Peek

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