5 Steps to an Effective Social Media Marketing Strategy

5 Steps to an Effective Social Media Marketing Strategy

Our good friends over at TourismTiger know a thing or two about how to make your mark online as a tour and activity operator. In this post, Senior Content Coordinator Emma Russel takes us through some effective ways to ensure you're making the most out of your online...

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3 Easy Ways to Upsell (Without Being a Pushy Salesman!)

3 Easy Ways to Upsell (Without Being a Pushy Salesman!)

In this post, serial entrepreneur and super coach Drew Renner takes us through some simple tricks to boost revenue through upselling - without putting customers off. When not writing blog posts for Peek, Drew is busy helping tour and attraction owners win customers...

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Welcome to Growvember: Register for Your Workshops

Welcome to Growvember: Register for Your Workshops

Growth, growth and more growth! For many tour operators, it’s the number one priority. Been looking online for ways to grow your business, but finding it hard to dissect all the information out there? Struggling to find real, applicable tips that are relevant to your...

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4 Ways to Sell More Experiences Through Offline Channels

4 Ways to Sell More Experiences Through Offline Channels

This post was written by Josh Oakes as part of our Growvember series —focusing on ways to grow your business. In 2007, Josh and his wife started a day tour company in Melbourne, Australia. They had no experience in tourism, no business experience, no networks or...

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5 Ways to Market Your Escape Room More Effectively

5 Ways to Market Your Escape Room More Effectively

Digital marketing pro, Dan Honkanen of Rugged SEO, specializes in helping escape rooms grow their business and online presence. In this post, he shares a few pro tips with us on how best to boost your revenue and reputation — both online and offline. In 2014, there...

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7 Steps to a Multi-Million Dollar Campground

7 Steps to a Multi-Million Dollar Campground

Industry leaders are predicting an estimated 25% of campgrounds and RV parks will change ownership in the next five years. If selling is part of your retirement plan—or you're entertaining the possibility for the future—taking certain actions now can help maximize the...

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5 Tourism Trends Local Businesses Can’t Ignore

5 Tourism Trends Local Businesses Can’t Ignore

Staying up to date on tourism trends can help you learn a lot about how consumers think. What types of experiences pique their interest? How are they booking their plans? Where are they headed? All of these considerations are helpful in knowing how to appeal to your...

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How Campgrounds Can Attract On-the-Go Travelers

How Campgrounds Can Attract On-the-Go Travelers

Americans can't seem to break away from their smartphones. In the U.S., mobile usage now accounts for 51% of digital media time. And that trend continues to seep into the travel industry, as mobile bookings now make up 40% of all transactions for travel businesses. In...

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4 Tips For Increasing Your Campground’s Non-Site Revenue

4 Tips For Increasing Your Campground’s Non-Site Revenue

Site reservations and general stores shouldn't be the only revenue stream for your campground. In fact, almost 27 percent of total income earned from a camper was generated from sources other than campsite reservations, according to a study by the Journal of Travel...

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Travel Trend: The Growth of the Hard Adventure Market

Travel Trend: The Growth of the Hard Adventure Market

What does the growth of the hard adventure market mean for tour and activity operators? High-risk, high-energy activities that get the adrenaline running and heart pumping—that's what weekend warriors and outdoor enthusiasts alike are searching for these days. That's...

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How to Fill Spots on Weekdays and Slow Months

How to Fill Spots on Weekdays and Slow Months

Many tour, activity, and rental operators experience ebbs and flows in their businesses. For some, these cycles are dependent on vacation seasons, and for others, slow periods happen on weekdays when target customers are at work. Knowing how challenging these dips and...

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Why Packaging in Threes is Magically Profitable

Why Packaging in Threes is Magically Profitable

The number three is prevalent throughout society: religion (the Holy Trinity); government (three branches of government); and even language ("the good, the bad, and the ugly"). But why is it so prevalent? A lot has to do with the fact that the average human mind can...

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The 3 Challenges that Keep Activity Operators Up at Night

The 3 Challenges that Keep Activity Operators Up at Night

No business finds success without overcoming a hurdle or two. Just take North Bay Brewery as an example. In 2010, craft beer enthusiasts James Holt, Robert Watkins, and Ron Holt created a brewery-tour company that quickly grew into a thriving venture. But when it came...

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5 Strategies to Generate Customers Before Peak Season

5 Strategies to Generate Customers Before Peak Season

Peak season may be great for the bottom line, but this all-consuming period also puts businesses at risk. Being busy demands all your resources, leaving you with little time to implement new strategies, build meaningful relationships with potential customers, and...

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