Recent

Reboot Your Tour Business via the Local Market

Reboot Your Tour Business via the Local Market

  In his recent webinar, Josh Oakes of The Sunshine Tribe shared tons of actionable advice for rebooting your business using your local market - something that more and more operators are considering as international travel remains low. You can access the recording of the full webinar here. But if you...

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COVID-19 Resources & Updates

COVID-19 Resources & Updates

Updated 5/1/2020 We have created this page as a hub for advice, resources and updates regarding the impact of COVID-19 on tour operators. We know this is a difficult time for the industry and understand that you may have questions and concerns regarding the spread of COVID-19. We wanted to let you know that...

read more
12 free improvements you can make to your Peek Pro account

12 free improvements you can make to your Peek Pro account

  It’s official: 2020 is here! Feels scary to say that, right? For most of you, January is the month when you think about how you’re going to make this year the best year ever for your business. For that reason, we’ve asked some of our most experienced team members at Peek to share with us their...

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Get Set for Summer: Watch the Workshops!

Get Set for Summer: Watch the Workshops!

What a kick off to the summer season! With Memorial Day weekend fast approaching, Peek Pro wanted to make sure you were fully equipped to enter your peak season with all the tools necessary to make this your biggest year yet! That's why we brought together five industry experts for an online event to arm...

read more
Growvember 2019: Listen to the recordings here!

Growvember 2019: Listen to the recordings here!

Growvember 2019 What a couple of days we’ve had! Thank you to everyone who participated – we can all agree that our eight incredible speakers provided us with some awesome insights. In case you missed any of the sessions, this is your one stop shop for all the resources you need to catch up and start...

read more
Tips For Success: Some Big Takeaways From Arival 2019

Tips For Success: Some Big Takeaways From Arival 2019

Did you hear about Arival 2019? It was this year’s premier conference for tour & activity operators. We had a huge presence and loved meeting all of you who came. Here are our takeaways from some of the talks we attended: Jason Hackett, Brier Katama: Marketing Foundations ‘Getting your website right is...

read more
Announcing: Peek Pro 6

Announcing: Peek Pro 6

Say Hello to Peek Pro 6 Today, we are happy to announce a dramatic change to our system that makes it easier for you to say “Yes” to more of your guests and offer the flexibility you’ve been asking us for. Summer 2019 makes 6 years of Peek Pro. Which is why we’re announcing Peek Pro 6: a series of upgrades...

read more
5 Steps to an Effective Social Media Marketing Strategy

5 Steps to an Effective Social Media Marketing Strategy

Our good friends over at TourismTiger know a thing or two about how to make your mark online as a tour and activity operator. In this post, Senior Content Coordinator Emma Russel takes us through some effective ways to ensure you're making the most out of your online presence. Social media can seem...

read more
Get Set for Summer: Watch the Workshops!

Get Set for Summer: Watch the Workshops!

What a kick off to the summer season! With Memorial Day weekend fast approaching, Peek Pro wanted to make sure you were fully equipped to enter your peak season with all the tools necessary to make this your biggest year yet! That's why we brought together five industry experts for an online event to arm...

read more
A Q&A With Peek’s VP of Product

A Q&A With Peek’s VP of Product

Navya is the VP of Product at Peek and is responsible for continually elevating the experience that partners & customers have with our product. Navya studied Engineering at the University of Sheffield in the UK, going on to obtain a Master of Science at Stanford University and an MBA at NYU. Prior to...

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How to Sell More Experiences on Social Media with Storytelling

How to Sell More Experiences on Social Media with Storytelling

Social media marketing expert and founder of Amore Social, Samantha Hardcastle, is a sucker for a great story. She understands the power storytelling has on consumers. In this post, she offers some tips on how to leverage your social media platforms and promote your experiences in a way that engages and...

read more
How to Create Unique Experiences

How to Create Unique Experiences

Avital Ungar has been leading food tours since starting Avital Tours in 2011. She has served as a judge at the International Chocolate Salon, the Best of the West Rib Competition, the Good Food Awards and has been featured on CNN, the Travel Channel, Travel+Leisure and more! In this post, Avital takes us...

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French Quarter Phantoms: An Operator’s Road to Success

French Quarter Phantoms: An Operator’s Road to Success

How do you start a tour business in the aftermath of one of the most devastating hurricanes your country has ever seen? How do you build your brand, spread the word, and find that first paying guest? How do you get to the top of your game and still manage to love what you do? In this post, Cindi Richardson...

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3 Easy Ways to Upsell (Without Being a Pushy Salesman!)

3 Easy Ways to Upsell (Without Being a Pushy Salesman!)

In this post, serial entrepreneur and super coach Drew Renner takes us through some simple tricks to boost revenue through upselling - without putting customers off. When not writing blog posts for Peek, Drew is busy helping tour and attraction owners win customers through simplicity, authenticity and...

read more

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We will keep you posted with the best and latest trends for success!


 

COVID-19 Resources

Reboot Your Tour Business via the Local Market

Reboot Your Tour Business via the Local Market

  In his recent webinar, Josh Oakes of The Sunshine Tribe shared tons of actionable advice for rebooting your business using your local market - something that more and more operators are considering as international travel remains low. You can access the recording of the full webinar here. But if you...

read more

Join Our Mailing List

We will keep you posted with the best and latest trends for success!


 

COVID-19 Resources & Updates

COVID-19 Resources & Updates

Updated 5/1/2020 We have created this page as a hub for advice, resources and updates regarding the impact of COVID-19 on tour operators. We know this is a difficult time for the industry and understand that you may have questions and concerns regarding the spread of COVID-19. We wanted to let you know that...

read more
12 free improvements you can make to your Peek Pro account

12 free improvements you can make to your Peek Pro account

  It’s official: 2020 is here! Feels scary to say that, right? For most of you, January is the month when you think about how you’re going to make this year the best year ever for your business. For that reason, we’ve asked some of our most experienced team members at Peek to share with us their...

read more
Get Set for Summer: Watch the Workshops!

Get Set for Summer: Watch the Workshops!

What a kick off to the summer season! With Memorial Day weekend fast approaching, Peek Pro wanted to make sure you were fully equipped to enter your peak season with all the tools necessary to make this your biggest year yet! That's why we brought together five industry experts for an online event to arm...

read more
Growvember 2019: Listen to the recordings here!

Growvember 2019: Listen to the recordings here!

Growvember 2019 What a couple of days we’ve had! Thank you to everyone who participated – we can all agree that our eight incredible speakers provided us with some awesome insights. In case you missed any of the sessions, this is your one stop shop for all the resources you need to catch up and start...

read more
Tips For Success: Some Big Takeaways From Arival 2019

Tips For Success: Some Big Takeaways From Arival 2019

Did you hear about Arival 2019? It was this year’s premier conference for tour & activity operators. We had a huge presence and loved meeting all of you who came. Here are our takeaways from some of the talks we attended: Jason Hackett, Brier Katama: Marketing Foundations ‘Getting your website right is...

read more
Announcing: Peek Pro 6

Announcing: Peek Pro 6

Say Hello to Peek Pro 6 Today, we are happy to announce a dramatic change to our system that makes it easier for you to say “Yes” to more of your guests and offer the flexibility you’ve been asking us for. Summer 2019 makes 6 years of Peek Pro. Which is why we’re announcing Peek Pro 6: a series of upgrades...

read more
5 Steps to an Effective Social Media Marketing Strategy

5 Steps to an Effective Social Media Marketing Strategy

Our good friends over at TourismTiger know a thing or two about how to make your mark online as a tour and activity operator. In this post, Senior Content Coordinator Emma Russel takes us through some effective ways to ensure you're making the most out of your online presence. Social media can seem...

read more
Get Set for Summer: Watch the Workshops!

Get Set for Summer: Watch the Workshops!

What a kick off to the summer season! With Memorial Day weekend fast approaching, Peek Pro wanted to make sure you were fully equipped to enter your peak season with all the tools necessary to make this your biggest year yet! That's why we brought together five industry experts for an online event to arm...

read more
A Q&A With Peek’s VP of Product

A Q&A With Peek’s VP of Product

Navya is the VP of Product at Peek and is responsible for continually elevating the experience that partners & customers have with our product. Navya studied Engineering at the University of Sheffield in the UK, going on to obtain a Master of Science at Stanford University and an MBA at NYU. Prior to...

read more
How to Sell More Experiences on Social Media with Storytelling

How to Sell More Experiences on Social Media with Storytelling

Social media marketing expert and founder of Amore Social, Samantha Hardcastle, is a sucker for a great story. She understands the power storytelling has on consumers. In this post, she offers some tips on how to leverage your social media platforms and promote your experiences in a way that engages and...

read more
How to Create Unique Experiences

How to Create Unique Experiences

Avital Ungar has been leading food tours since starting Avital Tours in 2011. She has served as a judge at the International Chocolate Salon, the Best of the West Rib Competition, the Good Food Awards and has been featured on CNN, the Travel Channel, Travel+Leisure and more! In this post, Avital takes us...

read more
French Quarter Phantoms: An Operator’s Road to Success

French Quarter Phantoms: An Operator’s Road to Success

How do you start a tour business in the aftermath of one of the most devastating hurricanes your country has ever seen? How do you build your brand, spread the word, and find that first paying guest? How do you get to the top of your game and still manage to love what you do? In this post, Cindi Richardson...

read more
3 Easy Ways to Upsell (Without Being a Pushy Salesman!)

3 Easy Ways to Upsell (Without Being a Pushy Salesman!)

In this post, serial entrepreneur and super coach Drew Renner takes us through some simple tricks to boost revenue through upselling - without putting customers off. When not writing blog posts for Peek, Drew is busy helping tour and attraction owners win customers through simplicity, authenticity and...

read more

Join Our Mailing List

We will keep you posted with the best and latest trends for success!


 

Marketing

Reboot Your Tour Business via the Local Market

Reboot Your Tour Business via the Local Market

  In his recent webinar, Josh Oakes of The Sunshine Tribe shared tons of actionable advice for rebooting your business using your local market - something that more and more operators are considering as international travel remains low. You can access the recording of the full webinar here. But if you...

read more

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How Gift Cards Can Give Your Slow Season a Boost

How Gift Cards Can Give Your Slow Season a Boost

Did you know that people are now favoring experiences over ‘stuff’ more and more? That’s why your tour or activity is the perfect gift! It’s now time to get selling because now’s the peak time for gift card sales! Why Selling Gift Cards Will Beat Your Low Season Blues Here are a few more key reasons why you...

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Welcome to Growvember: Register for Your Workshops

Welcome to Growvember: Register for Your Workshops

Growth, growth and more growth! For many tour operators, it’s the number one priority. Been looking online for ways to grow your business, but finding it hard to dissect all the information out there? Struggling to find real, applicable tips that are relevant to your business? Struggle no more — Growvember...

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4 Ways to Sell More Experiences Through Offline Channels

4 Ways to Sell More Experiences Through Offline Channels

This post was written by Josh Oakes as part of our Growvember series —focusing on ways to grow your business. In 2007, Josh and his wife started a day tour company in Melbourne, Australia. They had no experience in tourism, no business experience, no networks or support —  and no funds. Fast forward seven...

read more
5 Ways to Market Your Escape Room More Effectively

5 Ways to Market Your Escape Room More Effectively

Digital marketing pro, Dan Honkanen of Rugged SEO, specializes in helping escape rooms grow their business and online presence. In this post, he shares a few pro tips with us on how best to boost your revenue and reputation — both online and offline. In 2014, there were still only 22 escape rooms in the US....

read more
3 Smart Steps For Using Facebook To Promote Your Gift Cards

3 Smart Steps For Using Facebook To Promote Your Gift Cards

You've heard the timeless adage: Expensive sunglasses eventually get lost in the ocean, but the memories from an exhilarating kayaking adventure last forever! OK...we invented that saying. Two minutes ago. But at Peek, we really do believe in experiences over stuff. And when it comes to giving, we'll always...

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5 Ways to Engage the Next Generation of Laser Taggers

5 Ways to Engage the Next Generation of Laser Taggers

Whether you're eight or 38, certain activities will always be entertaining. And laser tag—the ultimate hall pass to dart around like a gleeful goofball while zapping your buddies—is definitely one of those experiences. From its niche origins as a real-life action game for sci-fi enthusiasts in the '80s, to...

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5 Ways to Encourage Positive Customer Reviews

5 Ways to Encourage Positive Customer Reviews

As a business owner, the way you respond to negative reviews can have a big impact on your bottom line. What some miss, though, is how much positive reviews contribute to a customer’s purchase decision. More than 72% of respondents in a local business survey said positive reviews make them trust a business...

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The Key to Entering New Markets: Build Strong Relationships

The Key to Entering New Markets: Build Strong Relationships

Relationships matter—especially when your company expands into a new market. When taking that first bold step into uncharted territory, it's essential to create a great first impression to help grow your business. By establishing strong relationships from the start, companies can attract new customers,...

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How to Attract Budget Travelers Without Compromising Your Brand

How to Attract Budget Travelers Without Compromising Your Brand

Not every customer wants to pay a premium for a tour or activity. Many are simply looking for the best bang for their buck. And at select times—either during the off season or slow weekdays—you're more than willing to offer discounts. To market these deals to those budget-conscious travelers, you may likely...

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How to Create a Strong Social Media Presence

How to Create a Strong Social Media Presence

Having an immaculately designed website is all well and good. But if no one knows your business exists, it's sort of like planting a tree in a forest—you'll be quickly drowned out by your surroundings. So what's the secret to standing tall and getting noticed in the forest that is the Internet? social...

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How to Advertise Online to the Right People at the Right Time

How to Advertise Online to the Right People at the Right Time

If you've spent some time surfing the web, you know there's no lack of advertising space on a myriad of websites. But what you may not realize is many of these advertising spots are "for rent." Dubbed remarketing (or retargeting), it's all about enabling companies to show relevant ads to people who have...

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Rentals

Rentals are now on iOS!

Rentals are now on iOS!

Do you offer Rentals? We have great news: our iOS app for Rentals is now ready for you to download! Here is a quick breakdown of some of the features available for rentals on the iOS App: Do essential tasks… Edit booking details of your customers, check in guests, sign waivers, AND cancel or refund...

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The Activity Rental Revolution – Where Do You Stack Up

The Activity Rental Revolution – Where Do You Stack Up

Examine the industry's current and future growth, and see how your company stacks up. There's a shift in how Americans are spending their money. Mostly spurred by the proliferation of the Millennial generation, they're now prioritizing experiences rather than material items — saving up their money to go new...

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Online Booking

12 free improvements you can make to your Peek Pro account

12 free improvements you can make to your Peek Pro account

  It’s official: 2020 is here! Feels scary to say that, right? For most of you, January is the month when you think about how you’re going to make this year the best year ever for your business. For that reason, we’ve asked some of our most experienced team members at Peek to share with us their...

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5 PR Tactics To Increase Tour and Activity Bookings

5 PR Tactics To Increase Tour and Activity Bookings

As a business owner, the last thing on your mind might be how to use the local media to increase your tour and activity bookings. But it shouldn't be. As a tour and activity operator, you can increase your media influence—and thereby, your bookings—with a few strategic PR (public relations) tactics. Put...

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The 5 Ingredients of an Optimal Tour and Activity Checkout Flow

The 5 Ingredients of an Optimal Tour and Activity Checkout Flow

You've spent hours upon hours painstakingly creating a professional website to attract customers. You've made sure the photos are vivid. You consistently update your content to keep them engaged. You've smartly made it easier for them to book an activity or tour directly through your website. Now, make sure...

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6 Must-Have Features For Every Online Booking Calendar

6 Must-Have Features For Every Online Booking Calendar

As a business owner, you've probably heard that your most valuable asset is your time. The more time you have the more you can affect positive changes in your business. Yet often times as a business owner, you end up swimming in a sea of minutiae—from late night accounting to early morning emergencies to...

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The Advantages of Finding the Right Online Booking System

The Advantages of Finding the Right Online Booking System

Online bookings are growing quickly, according to Phoenix Marketing International’s Online Travel Audit, . More than three-quarters of business and leisure travelers use travel websites when booking hotels, for example. They expect a similar ease of use when booking tours and activities while traveling....

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Want More Bookings? 7 Proven Ways to Boost Conversions

Want More Bookings? 7 Proven Ways to Boost Conversions

You've won half the battle: you have an influx of potential customers perusing your site. But you've noticed that spike in site traffic hasn't led to an increase in bookings. So how exactly do you turn those passers-by to your site into loyal, paying customers? Implement these seven tips to start seeing...

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9 Ways an Online Booking System Will Save You Time

9 Ways an Online Booking System Will Save You Time

It doesn't matter if you're running a small business on your own or managing a growing team: making use of an online booking system is a crucial aspect of running your business in this day and age. From streamlining the booking process to facilitating administrative tasks, here are nine ways an online...

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The Advantages and Disadvantages of Online Booking Systems

The Advantages and Disadvantages of Online Booking Systems

Online booking systems bring tour and activity business owners into the 21st century. And when you pair the technology with old-school customer service, your business gets an exciting edge for selling services and filling activities. But before you choose a provider, it's a good idea to consider the...

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Business Management

Peek + Womply: Apply for a PPP Loan

Peek + Womply: Apply for a PPP Loan

As you may know, the government is offering forgivable loans of up to $10m per business entity under the Paycheck Protection Program (PPP). But did you know that you need a private lender to access these loans and that they will be processed on a first come, first serve basis? Every Small Business...

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Reduce No-Shows in Your Tour, Activity, or Rental Business

Reduce No-Shows in Your Tour, Activity, or Rental Business

No-shows can have a negative impact on your tour or activity business. This is especially true if you need a minimum number of guests to coordinate an experience. It’s true some no-shows are unavoidable, but there are measures you can take to prevent them from becoming a regular occurrence. Here are 4 tips...

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Grow Your Business by Appealing to Customers with Disabilities

Grow Your Business by Appealing to Customers with Disabilities

This post was co-written by Jessica Hunt and Kali Wasenko. Jessica Hunt is the Attorney Advisor for the DC Office of Disability Rights, and is a licensed attorney in DC, KY, and VA. Kali is an External Engagement Specialist at the DC Commission on the Arts and Humanities, and a disability rights ally. You...

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Trip Advisor Buys Viator: A Great Opportunity for Tour Operators?

Trip Advisor Buys Viator: A Great Opportunity for Tour Operators?

This post was written by Josh Oakes. Josh grew his local tour company to millions of dollars in annual revenue and sold it for $1m+ in June 2017. He has now founded the The Sunshine Tribe, where he helps tour and activity operators across the globe build amazing businesses and create awesome lives. In 2007...

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How to Write an Escape Room Business Plan: 4 Tips on Getting Started

How to Write an Escape Room Business Plan: 4 Tips on Getting Started

So you've jumped on the escape room bandwagon. You're ready to lock yourself in and throw away the key (so to speak). You love the concept, and want to pursue it as a business opportunity. You’re not alone! In fact, from the outset of 2010, the number of permanent escape rooms sites worldwide has gone from...

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Seasonal Employee Retention: 5 Tips for Rental Businesses

Seasonal Employee Retention: 5 Tips for Rental Businesses

One of the biggest challenges rental business owners face each year is seasonal employee retention. It’s an issue that simply comes with the territory: How do you cultivate a loyal team when you aren't in a position to offer year-round employment? Here are a few tried-and-true tips on how to incentivize...

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How Online Booking Software Improves Customer Experience

How Online Booking Software Improves Customer Experience

There's stiff competition for attention in the tour and activity industry. Customers have far more options than time, so to thrive your company needs to provide a customer experience that inspires repeat visits and positive reviews. Customer experience includes the actual activity, but it’s more than just...

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How Tour Companies Make Money

How Tour Companies Make Money

It's more than likely that you followed your passion when you got into the tour and activities industry. But whether you're in the business of bike tours or the brewery business, your company is just that: a business. While every day is another chance to cash in on more fun and adventure, you're in business...

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How to Build an Electric Bike Rental Business

How to Build an Electric Bike Rental Business

Want to add a burst of energy to your bike rental business? Electric bicycles, or e-bikes, might be just what you need. E-bikes bring a new sense of adventure to your bike rental business. While this form of transportation has been popular with millions of riders in Europe and China for years, they've now...

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Revenue for Tour Operators Has Been Rising Since 2009. Here’s Why

Revenue for Tour Operators Has Been Rising Since 2009. Here’s Why

It's been a good few years for tour operators. Studies show that tour revenue in the US has increased or been steady since 2009. Meanwhile, global international tourism revenue has risen every year since. But what's behind this trend? To what can we attribute the industry's growth? The answer is a...

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The Complete Guide to Reducing No-Shows for Your Tours and Activities

The Complete Guide to Reducing No-Shows for Your Tours and Activities

No-shows are an unfortunate—and sometimes a too-often—occurrence that can have a negative impact on your tour or activity business, especially if you're counting on a certain number of attendees in order to properly coordinate an experience. And while no-shows are unavoidable to a degree, you can (and...

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Day Tours

Growvember Roundup: What We Learned

Growvember Roundup: What We Learned

Growvember is officially over, and the whole Peek team is excited to see how you take the learnings and apply them to your business. It’s time to put these tips into action! We hope you enjoyed the content from all eight of our incredible speakers - don’t forget, if you missed any of the sessions, or just...

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5 Quick Tips to Optimize Your Tour Landing Page

5 Quick Tips to Optimize Your Tour Landing Page

Attention spans online have never been shorter. In fact, only 4 percent of website page views lasted more than 10 seconds, according to the Static Brain Research Institute. So when a potential customer lands on your tour website, you need to make sure you're grabbing them and not letting go until they buy....

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Creative Ways to Sell More Boat Tours in Any Season

Creative Ways to Sell More Boat Tours in Any Season

Maybe you've hit the slow season for your boat tour operation. Or, maybe you're located in an overly competitive market. Either way, if you're not growing your customer base like you want, it may be time to tweak your marketing strategy and reach out to prospective guests in new ways. For instance,...

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5 Lucrative Marketing Tips for Selling More Winery Tours

5 Lucrative Marketing Tips for Selling More Winery Tours

Offer winery tours? The one-size-fits-all approach to marketing is no longer. Want to watch your booking calendar fill up? Then it's time to step out of your marketing box to help generate more interest and excitement in your business. After all, your customers are a mixed bag—locals and travelers, men and...

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10 Channels for Distributing Tour and Activity Promo Codes

10 Channels for Distributing Tour and Activity Promo Codes

Whether you're rewarding loyal customers for repeat business or enticing people to give you a try, there are plenty of reasons to offer promotional codes for your experiences. The best reason, though, is that customers want them. The majority of adult Internet users—more than 100 million people—redeem...

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How to Launch a Blog to Grow Your Tour and Activity Business

How to Launch a Blog to Grow Your Tour and Activity Business

Want more customers coming to your website? Who doesn't, right? One of the most powerful tools you can use to drive traffic and grow your business is a blog. More than just a place to share stories and pictures, a blog helps small businesses generate 126% more customer leads and 97% more inbound links,...

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5 Places to Hire the Best Seasonal Employees for Your Tours

5 Places to Hire the Best Seasonal Employees for Your Tours

Hiring passionate employees is pivotal to your tour business's success. They help you rack up positive ratings on review websites. They bring word-of-mouth traffic when customers tell their friends about their great experience. And they facilitate repeat business as customers come back again and again for...

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10 Best Ways to Sell More Tours Online

10 Best Ways to Sell More Tours Online

Selling more tours through your website is probably one of your primary marketing goals as a tour and activity operator, so don't overlook the wealth of opportunities that can attract more high-quality traffic season after season. As more of your customers turn to their smartphones to book travel or seek...

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Strategy

Reboot Your Tour Business via the Local Market

Reboot Your Tour Business via the Local Market

  In his recent webinar, Josh Oakes of The Sunshine Tribe shared tons of actionable advice for rebooting your business using your local market - something that more and more operators are considering as international travel remains low. You can access the recording of the full webinar here. But if you...

read more

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4 Ways to Sell More Experiences Through Offline Channels

4 Ways to Sell More Experiences Through Offline Channels

This post was written by Josh Oakes as part of our Growvember series —focusing on ways to grow your business. In 2007, Josh and his wife started a day tour company in Melbourne, Australia. They had no experience in tourism, no business experience, no networks or support —  and no funds. Fast forward seven...

read more
5 Ways to Market Your Escape Room More Effectively

5 Ways to Market Your Escape Room More Effectively

Digital marketing pro, Dan Honkanen of Rugged SEO, specializes in helping escape rooms grow their business and online presence. In this post, he shares a few pro tips with us on how best to boost your revenue and reputation — both online and offline. In 2014, there were still only 22 escape rooms in the US....

read more
7 Steps to a Multi-Million Dollar Campground

7 Steps to a Multi-Million Dollar Campground

Industry leaders are predicting an estimated 25% of campgrounds and RV parks will change ownership in the next five years. If selling is part of your retirement plan—or you're entertaining the possibility for the future—taking certain actions now can help maximize the return on your investment when it's...

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What Great Food Tours Have in Common: 8 Ingredients for Success

What Great Food Tours Have in Common: 8 Ingredients for Success

Establishing a successful food tour is like preparing Thanksgiving dinner: There’s thousands of ways to put your own unique twist on every dish, but skip the fundamental ingredients, and things might not come together the way you envisioned. Whether launching a new business or looking for more ways to...

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5 Tourism Trends Local Businesses Can’t Ignore

5 Tourism Trends Local Businesses Can’t Ignore

Staying up to date on tourism trends can help you learn a lot about how consumers think. What types of experiences pique their interest? How are they booking their plans? Where are they headed? All of these considerations are helpful in knowing how to appeal to your customer—even if your business caters to...

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How Campgrounds Can Attract On-the-Go Travelers

How Campgrounds Can Attract On-the-Go Travelers

Americans can't seem to break away from their smartphones. In the U.S., mobile usage now accounts for 51% of digital media time. And that trend continues to seep into the travel industry, as mobile bookings now make up 40% of all transactions for travel businesses. In other words: It's very likely that...

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4 Tips For Increasing Your Campground’s Non-Site Revenue

4 Tips For Increasing Your Campground’s Non-Site Revenue

Site reservations and general stores shouldn't be the only revenue stream for your campground. In fact, almost 27 percent of total income earned from a camper was generated from sources other than campsite reservations, according to a study by the Journal of Travel Research. You can tap into several revenue...

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The Rise of Solo Travel and What it Means for Your Tour Company

The Rise of Solo Travel and What it Means for Your Tour Company

Activities previously enjoyed together with a companion can now be done on your own as more and more travelers are choosing to travel solo as opposed to planning groups or couple trips. Solo travel on the rise among women and superboomers In fact, according to a study across 25 countries conducted by Visa...

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How Tour and Activity CEOs Can Become Trusted Industry Experts

How Tour and Activity CEOs Can Become Trusted Industry Experts

One of the most effective ways tour and activity CEOs can grow their business: positioning themselves as a trusted expert in the industry. It'll help expand your company's reach and can even generate more bookings each season. Spreading your wealth of industry knowledge by publishing articles about your...

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Travel Trend: The Growth of the Hard Adventure Market

Travel Trend: The Growth of the Hard Adventure Market

What does the growth of the hard adventure market mean for tour and activity operators? High-risk, high-energy activities that get the adrenaline running and heart pumping—that's what weekend warriors and outdoor enthusiasts alike are searching for these days. That's why the hard adventures market is...

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Trends

5 Tips to Have a Great Mobile Site

5 Tips to Have a Great Mobile Site

You probably already know how important it is to have a functional mobile website. But take a look at these quick stats: Over 50% of bookings through the Peek Pro widget happen on mobile devices 1 in 3 travelers say they discovered a new travel company while researching on their phones 52.2% of all website...

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Customer Experience

Growvember 2019: Listen to the recordings here!

Growvember 2019: Listen to the recordings here!

Growvember 2019 What a couple of days we’ve had! Thank you to everyone who participated – we can all agree that our eight incredible speakers provided us with some awesome insights. In case you missed any of the sessions, this is your one stop shop for all the resources you need to catch up and start...

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How to Double Your Tips As a Tour Guide

How to Double Your Tips As a Tour Guide

This is a guest post from Kelsey Tonner from Be A Better Guide. Check out his website for excellent information on leading amazing tours. One of the largest gratuities I ever received while working as a tour guide took place on a cycling tour in Costa Rica. It was a wife and husband who were into birding in...

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6 Reasons Your Tour is Losing Customers and How to Win Them Back

6 Reasons Your Tour is Losing Customers and How to Win Them Back

If your tour business is having a hard time attracting new customers, or just can't seem to boost your customer acquisition, it may be time to revisit your marketing strategy, customer service approach, and take a closer look at your website. Today's tech-savvy travelers have access to an array of online...

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What the Best Tour Guides Have in Common

What the Best Tour Guides Have in Common

The tours and activities industry is a competitive one, as, according to IBISWorld, there are more than 2,400 tour and activity businesses in operation today. The best tour guides in the world know how to develop creative tour itineraries and packages that appeal to their ideal customer. To truly break out...

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