5 Steps to an Effective Social Media Marketing Strategy

5 Steps to an Effective Social Media Marketing Strategy

Our good friends over at TourismTiger know a thing or two about how to make your mark online as a tour and activity operator. In this post, Senior Content Coordinator Emma Russel takes us through some effective ways to ensure you're making the most out of your online...

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Growvember Roundup: What We Learned

Growvember Roundup: What We Learned

Growvember is officially over, and the whole Peek team is excited to see how you take the learnings and apply them to your business. It’s time to put these tips into action! We hope you enjoyed the content from all eight of our incredible speakers - don’t forget, if...

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Growvember: All You Need To Know

Growvember: All You Need To Know

Welcome to Growvember! What a couple of days we’ve had! Thank you to everyone who participated - we think we can all agree that our eight incredible speakers provided us with some awesome insights.  In case you missed any of the sessions, this is your one stop shop...

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How Gift Cards Can Give Your Slow Season a Boost

How Gift Cards Can Give Your Slow Season a Boost

Did you know that people are now favoring experiences over ‘stuff’ more and more? That’s why your tour or activity is the perfect gift! It’s now time to get selling because now’s the peak time for gift card sales! Why Selling Gift Cards Will Beat Your Low Season Blues...

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Welcome to Growvember: Register for Your Workshops

Welcome to Growvember: Register for Your Workshops

Growth, growth and more growth! For many tour operators, it’s the number one priority. Been looking online for ways to grow your business, but finding it hard to dissect all the information out there? Struggling to find real, applicable tips that are relevant to your...

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4 Ways to Sell More Experiences Through Offline Channels

4 Ways to Sell More Experiences Through Offline Channels

This post was written by Josh Oakes as part of our Growvember series —focusing on ways to grow your business. In 2007, Josh and his wife started a day tour company in Melbourne, Australia. They had no experience in tourism, no business experience, no networks or...

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5 Ways to Market Your Escape Room More Effectively

5 Ways to Market Your Escape Room More Effectively

Digital marketing pro, Dan Honkanen of Rugged SEO, specializes in helping escape rooms grow their business and online presence. In this post, he shares a few pro tips with us on how best to boost your revenue and reputation — both online and offline. In 2014, there...

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5 Ways to Engage the Next Generation of Laser Taggers

5 Ways to Engage the Next Generation of Laser Taggers

Whether you're eight or 38, certain activities will always be entertaining. And laser tag—the ultimate hall pass to dart around like a gleeful goofball while zapping your buddies—is definitely one of those experiences. From its niche origins as a real-life action game...

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5 Ways to Encourage Positive Customer Reviews

5 Ways to Encourage Positive Customer Reviews

As a business owner, the way you respond to negative reviews can have a big impact on your bottom line. What some miss, though, is how much positive reviews contribute to a customer’s purchase decision. More than 72% of respondents in a local business survey said...

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How to Create a Strong Social Media Presence

How to Create a Strong Social Media Presence

Having an immaculately designed website is all well and good. But if no one knows your business exists, it's sort of like planting a tree in a forest—you'll be quickly drowned out by your surroundings. So what's the secret to standing tall and getting noticed in the...

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4 Ways to Make Your Site Mobile-Friendly

4 Ways to Make Your Site Mobile-Friendly

It's growing increasingly important for websites to be mobile-friendly. Research from Google found that 72% of mobile users say mobile-friendly sites are important to them, with another 50% saying that even if they like a business, they'll use them less often if the...

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10 Marketing Strategies for Ski and Snowboard Resorts

10 Marketing Strategies for Ski and Snowboard Resorts

Just last year, there were 53.6 million snowsport visits across the country, according to the National Ski Areas Association. Those visits occurred at the approximately 470 ski resorts in operation in the United States, which accounted for more than $3 billion in...

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Negative Travel Reviews: Why They Aren’t Necessarily Bad

Negative Travel Reviews: Why They Aren’t Necessarily Bad

Many businesses see negative reviews as something to be feared or combated—but smart businesses see them as an opportunity. More travelers than ever are making use of online reviews, both to inform their booking decisions and to document their experiences. According...

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10 Ways to Increase Positive Reviews

10 Ways to Increase Positive Reviews

There's no getting around it: Positive online reviews are one of the strongest forces attracting more customers. In a survey conducted by The Statistics Portal, 86 percent of respondents admitted they almost always read online travel reviews before making travel...

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10 Ways to Get More Repeat Customers

10 Ways to Get More Repeat Customers

Repeat customers don't just help keep your calendar filled, they also help your bottom line: 70 percent of companies report that it's much cheaper to retain a customer than it is to acquire a new one, according to econsultancy's Cross-channel Marketing Report 2013. So...

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Increase Online Reviews by Creating Your Moment of Truth

Increase Online Reviews by Creating Your Moment of Truth

Like it or not, online reviews can make or break your business. Hidden travel gems have been propelled to must-visit status on the back of a few effusive 5-star reviews, while lackluster destinations can suffer, or even go bankrupt entirely, if they start racking up...

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How to Grow Your Bubble Soccer Business

How to Grow Your Bubble Soccer Business

There's a soccer ball skirting around the floor—somewhere. But most of the action is taking place a little higher up as one player, full steam, batters into another. Both players fly into the air, crashing to and bouncing off the floor. Doesn't sound like a lucrative...

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The 3 Best Ways to Reach the Chinese Travel Market

The 3 Best Ways to Reach the Chinese Travel Market

Chinese travel to the United States is on the rise—and analysts expect that growth rates will continue to accelerate. According to this slate article, China will be the world's largest tourism economy by 2027. Easier visa regulations for Chinese travelers means that...

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Best Practices for Handling Negative Online Reviews

Best Practices for Handling Negative Online Reviews

Major brands and corporations invest a significant amount of their marketing and operations budgets towards online reputation management. And even if you don't have millions to spend as a small business owner working in the tourism industry, you may may want to take a...

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How to Send Great Customer Emails that Grow Your Business

How to Send Great Customer Emails that Grow Your Business

From your website to phone calls, every interaction between your business and your customers carries the power to delight or disappoint. Emails are no different—and, perhaps, carry even more weight. So it's vital for your emails to be a part of your "wow" factor....

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How to Make Your Business Stand Out in a Crowded Market

How to Make Your Business Stand Out in a Crowded Market

At the San Diego Zoo — where animal tours run all day, every day — there's one tour guide who generates rave reviews: Chris Clobber, better known as “Zooman." If Google him, you'll find comments calling him “hilarious," “fabulous," and “amazing." He's so loved that...

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