5 Steps to an Effective Social Media Marketing Strategy

5 Steps to an Effective Social Media Marketing Strategy

Our good friends over at TourismTiger know a thing or two about how to make your mark online as a tour and activity operator. In this post, Senior Content Coordinator Emma Russel takes us through some effective ways to ensure you're making the most out of your online...

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Growvember Roundup: What We Learned

Growvember Roundup: What We Learned

Social media marketing expert and founder of Amore Social, Samantha Hardcastle, is a sucker for a great story. She understands the power storytelling has on consumers. In this post, she offers some tips on how to leverage your social media platforms and promote your...

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Growvember: All You Need To Know

Growvember: All You Need To Know

Tourism Tim Warren is no stranger to helping tourism businesses succeed. The founder of Adventure Business Consultants and host of top industry podcast Travel Business Success, Tim and his team have helped thousands of private and public sector tourism &...

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How Gift Cards Can Give Your Slow Season a Boost

How Gift Cards Can Give Your Slow Season a Boost

Did you know that people are now favoring experiences over ‘stuff’ more and more? That’s why your tour or activity is the perfect gift! It’s now time to get selling because now’s the peak time for gift card sales! Why Selling Gift Cards Will Beat Your Low Season Blues...

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Welcome to Growvember: Register for Your Workshops

Welcome to Growvember: Register for Your Workshops

Welcome to Growvember! What a couple of days we’ve had! Thank you to everyone who participated - we think we can all agree that our eight incredible speakers provided us with some awesome insights.  In case you missed any of the sessions, this is your one stop shop...

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4 Ways to Sell More Experiences Through Offline Channels

4 Ways to Sell More Experiences Through Offline Channels

Growvember is officially over, and the whole Peek team is excited to see how you take the learnings and apply them to your business. It’s time to put these tips into action! We hope you enjoyed the content from all eight of our incredible speakers - don’t forget, if...

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5 Ways to Market Your Escape Room More Effectively

5 Ways to Market Your Escape Room More Effectively

Digital marketing pro, Dan Honkanen of Rugged SEO, specializes in helping escape rooms grow their business and online presence. In this post, he shares a few pro tips with us on how best to boost your revenue and reputation — both online and offline. In 2014, there...

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3 Smart Steps For Using Facebook To Promote Your Gift Cards

3 Smart Steps For Using Facebook To Promote Your Gift Cards

You've heard the timeless adage: Expensive sunglasses eventually get lost in the ocean, but the memories from an exhilarating kayaking adventure last forever! OK...we invented that saying. Two minutes ago. But at Peek, we really do believe in experiences over stuff....

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5 Ways to Engage the Next Generation of Laser Taggers

5 Ways to Engage the Next Generation of Laser Taggers

Whether you're eight or 38, certain activities will always be entertaining. And laser tag—the ultimate hall pass to dart around like a gleeful goofball while zapping your buddies—is definitely one of those experiences. From its niche origins as a real-life action game...

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5 Ways to Encourage Positive Customer Reviews

5 Ways to Encourage Positive Customer Reviews

Social media marketing expert and founder of Amore Social, Samantha Hardcastle, is a sucker for a great story. She understands the power storytelling has on consumers. In this post, she offers some tips on how to leverage your social media platforms and promote your...

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The Key to Entering New Markets: Build Strong Relationships

The Key to Entering New Markets: Build Strong Relationships

Relationships matter—especially when your company expands into a new market. When taking that first bold step into uncharted territory, it's essential to create a great first impression to help grow your business. By establishing strong relationships from the start,...

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How to Create a Strong Social Media Presence

How to Create a Strong Social Media Presence

In recent years it’s become pretty clear that more and more consumers are choosing experiences over ‘stuff’. In fact, one study showed that 78% of Millennials would rather spend money on an experience over material goods. Why? Partly because 4/5 of them say that...

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4 Ways to Make Your Site Mobile-Friendly

4 Ways to Make Your Site Mobile-Friendly

In recent years it’s become pretty clear that more and more consumers are choosing experiences over ‘stuff’. In fact, one study showed that 78% of Millennials would rather spend money on an experience over material goods. Why? Partly because 4/5 of them say that...

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10 Marketing Strategies for Ski and Snowboard Resorts

10 Marketing Strategies for Ski and Snowboard Resorts

In this post, seasoned tour guide and operator Erik Hormann of Vantigo runs us through his best strategies to finding — and keeping — the best tour guides in town. Find more tools to help you with the hiring process at the bottom of this blog! It’s Friday. You finally...

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Negative Travel Reviews: Why They Aren’t Necessarily Bad

Negative Travel Reviews: Why They Aren’t Necessarily Bad

Many businesses see negative reviews as something to be feared or combated—but smart businesses see them as an opportunity. More travelers than ever are making use of online reviews, both to inform their booking decisions and to document their experiences. According...

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10 Ways to Increase Positive Reviews

10 Ways to Increase Positive Reviews

There's no getting around it: Positive online reviews are one of the strongest forces attracting more customers. In a survey conducted by The Statistics Portal, 86 percent of respondents admitted they almost always read online travel reviews before making travel...

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10 Ways to Get More Repeat Customers

10 Ways to Get More Repeat Customers

Tourism Tim Warren is no stranger to helping tourism businesses succeed. The founder of Adventure Business Consultants and host of top industry podcast Travel Business Success, Tim and his team have helped thousands of private and public sector tourism &...

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Increase Online Reviews by Creating Your Moment of Truth

Increase Online Reviews by Creating Your Moment of Truth

Like it or not, online reviews can make or break your business. Hidden travel gems have been propelled to must-visit status on the back of a few effusive 5-star reviews, while lackluster destinations can suffer, or even go bankrupt entirely, if they start racking up...

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How to Grow Your Bubble Soccer Business

How to Grow Your Bubble Soccer Business

Having an immaculately designed website is all well and good. But if no one knows your business exists, it's sort of like planting a tree in a forest—you'll be quickly drowned out by your surroundings. So what's the secret to standing tall and getting noticed in the...

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The 3 Best Ways to Reach the Chinese Travel Market

The 3 Best Ways to Reach the Chinese Travel Market

If you've spent some time surfing the web, you know there's no lack of advertising space on a myriad of websites. But what you may not realize is many of these advertising spots are "for rent." Dubbed remarketing (or retargeting), it's all about enabling companies to...

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Best Practices for Handling Negative Online Reviews

Best Practices for Handling Negative Online Reviews

Having an immaculately designed website is all well and good. But if no one knows your business exists, it's sort of like planting a tree in a forest—you'll be quickly drowned out by your surroundings. So what's the secret to standing tall and getting noticed in the...

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How to Send Great Customer Emails that Grow Your Business

How to Send Great Customer Emails that Grow Your Business

From your website to phone calls, every interaction between your business and your customers carries the power to delight or disappoint. Emails are no different—and, perhaps, carry even more weight. So it's vital for your emails to be a part of your "wow" factor....

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How to Make Your Business Stand Out in a Crowded Market

How to Make Your Business Stand Out in a Crowded Market

Social media marketing expert and founder of Amore Social, Samantha Hardcastle, is a sucker for a great story. She understands the power storytelling has on consumers. In this post, she offers some tips on how to leverage your social media platforms and promote your...

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