How to Create a Profitable, Popular Tour

How to Create a Profitable, Popular Tour

Erik Hormann is the owner of Vantigo — San Francisco’s #1 rated tour on TripAdvisor. In this post, he shows us how the key to a tour operator’s success lies in the two Ps — profitability and popularity. Take it away Erik! How to Make a Tour Profitable “Show me the...

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Growvember Roundup: What We Learned

Growvember Roundup: What We Learned

Growvember is officially over, and the whole Peek team is excited to see how you take the learnings and apply them to your business. It’s time to put these tips into action! We hope you enjoyed the content from all eight of our incredible speakers - don’t forget, if...

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Where to Find New Tour Guides

Where to Find New Tour Guides

In the tour industry, there are few roles more important than that of tour guide. Guides--with their vast knowledge, passion, and enthusiasm--inject life into tours. And good guides can transcend the cultural barriers that many long distance visitors face, bringing...

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10 Ways Travel Executives Can Grow Their Tour Business

10 Ways Travel Executives Can Grow Their Tour Business

So your tour and activity business is thriving. You have multiple locations up and running, a recognizable brand in various markets, and a competent team set up to keep things ticking along at a steady pace. But as executives, there's never a time to rest on your...

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5 Quick Tips to Optimize Your Tour Landing Page

5 Quick Tips to Optimize Your Tour Landing Page

Attention spans online have never been shorter. In fact, only 4 percent of website page views lasted more than 10 seconds, according to the Static Brain Research Institute. So when a potential customer lands on your tour website, you need to make sure you're grabbing...

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Creative Ways to Sell More Boat Tours in Any Season

Creative Ways to Sell More Boat Tours in Any Season

Maybe you've hit the slow season for your boat tour operation. Or, maybe you're located in an overly competitive market. Either way, if you're not growing your customer base like you want, it may be time to tweak your marketing strategy and reach out to prospective...

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5 Lucrative Marketing Tips for Selling More Winery Tours

5 Lucrative Marketing Tips for Selling More Winery Tours

Offer winery tours? The one-size-fits-all approach to marketing is no longer. Want to watch your booking calendar fill up? Then it's time to step out of your marketing box to help generate more interest and excitement in your business. After all, your customers are a...

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5 Places to Hire the Best Seasonal Employees for Your Tours

5 Places to Hire the Best Seasonal Employees for Your Tours

Hiring passionate employees is pivotal to your tour business's success. They help you rack up positive ratings on review websites. They bring word-of-mouth traffic when customers tell their friends about their great experience. And they facilitate repeat business as...

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10 Best Ways to Sell More Tours Online

10 Best Ways to Sell More Tours Online

Selling more tours through your website is probably one of your primary marketing goals as a tour and activity operator, so don't overlook the wealth of opportunities that can attract more high-quality traffic season after season. As more of your customers turn to...

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How (and When) to Expand Your Tour into New Markets

How (and When) to Expand Your Tour into New Markets

According to the U.S. Dept. of Commerce 2015 Travel Forecast, international travel and tourism to the U.S. is forecasted to increase 3.8 to 4.6 percent by 2020, as part of President Obama's National Travel and Tourism Strategy. The more than 100 million visitors are...

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