• Domaine National du Palais-Royal - In the gardens of Palais Royal, the galleries house some fascinating fashion spots. One of the highlights is Didier Ludot’s vintage boutique, one of the oldest in Paris, opened in 1974. This store boasts a rare and unique selection of haute couture pieces. Celebrities like Nicole Kidman and Juliette Binoche are among its clients. Be sure to explore Didier Ludot’s store, located within the galleries of Palais Royal.
• Jardin du Palais Royal - Discover the Palais Royal in Paris, an enchanting blend of historical grandeur and contemporary culture. Explore the beautiful gardens, stylish boutiques, and art galleries that define this vibrant location. Immerse yourself in the fashion world’s connection to the Palais Royal, a place where iconic designers like Virgil Abloh have made their mark. Don’t miss the opportunity to collect unique fashion items and experience the magic of this iconic setting.
• Church of Saint-Roch - Explore the illustrious Rue Saint-Honoré in Paris, famed for its fashion heritage dating back to the 1800s. Nestled within this iconic street lies the majestic Église Saint-Roch, an architectural masterpiece blending classical and baroque styles. Discover its rich history, from its royal connections to its transformation into a museum of religious art, showcasing an array of stunning paintings and sculptures. Don’t miss this historic gem during your Parisian adventure.
• Maison Goyard - Step into the world of luxury and history at the iconic Goyard store on Rue Saint-Honoré, Paris. Established in 1792, Goyard has captivated global clientele with its exquisite craftsmanship and innovative Goyardine canvas. Discover the brand’s rich heritage and lasting appeal at this symbol of luxury and exclusivity.
• Louis Vuitton Maison Vendôme - Step back in time to the birthplace of luxury luggage at Louis Vuitton’s historic location in the Jura region of France. Discover the story of how this renowned brand began, from its humble origins to revolutionizing travel with innovative designs. Explore the legacy of craftsmanship and elegance that continues to define Louis Vuitton today.
• Place-Vendome - Discover the epitome of luxury at Place Vendôme in Paris. Established in the 17th century by King Louis XIV, this iconic square boasts grandeur and elegance, attracting renowned jewelers and watchmakers. Marvel at the opulent architecture and symmetrical façades that create an exclusive atmosphere for high-end shopping.
• Ritz Paris - Immerse yourself in the opulent world of The Ritz Paris at 15 Place Vendôme. This iconic luxury hotel has hosted royalty, celebrities, and fashion icons like Coco Chanel. Indulge in legendary bars and restaurants frequented by literary greats. Explore the fashion legacy of Coco Chanel, who called this exquisite location home for over 30 years.
• Lanvin - Discover the origins of French haute couture at the historic House of Lanvin. Founded in 1889 by Jeanne Lanvin, the iconic fashion house’s original store at 22 Rue du Faubourg Saint-Honoré exudes elegance and charm, offering a glimpse into a century of timeless designs and fashion innovation. Explore the legacy of one of the world’s oldest surviving luxury brands, synonymous with sophistication and style.
• Hermès - Discover the iconic Hermès store on Rue du Faubourg Saint-Honoré, where luxury meets history. Immerse yourself in a world of timeless elegance at this renowned flagship location. Indulge in the unparalleled craftsmanship and coveted luxury goods that have defined Hermès since 1837. Capture your moment of Parisian sophistication here!

• Full flexibility: start at any hour, take a break at any time and resume later
• Next-gen mobile app guides you through each step of your adventure
• Explore the surroundings with a truly unique, immersive, GPS-enabled experience
• Interactive self-guided tour lets you move at your own pace

• A physical tour guide (not included)

Embark on a marvelous journey through Paris’s fashion legacy with our curated tour designed by a local fashion history expert. Explore key Parisian landmarks connected with fashion history, such as the elegant rue Saint-Honoré, and visit venues that have hosted iconic fashion shows and significant locations for haute couture. Follow the footsteps of fashion icons such as Coco Chanel and Yves Saint Laurent, and discover the glamour and sophistication that shaped Paris into the world’s fashion symbol. Solve puzzles, explore the city, and find hidden gems at your own pace with this walking tour supported by our next-gen mobile app. Try a new type of experience with your smartphone, the perfect mix between a walking tour, sightseeing, and scavenger hunt.

• Requires installing a mobile app (instructions in confirmation email)
• Not recommended for people with impaired mobility
• Not recommended for seniors over 80
• Not recommended for visually impaired people

For a full refund, cancel at least 24 hours before the scheduled departure time.