M&S Schmalberg Flowers: Behind-The-Scenes Factory Tour
7 Ratings
New York
Go behind the scenes at M&S Schmalberg Flowers, a family-owned factory in NYC's Garment District. See how they hand make custom fabric flowers for fashion and design industries.
Duration: 45 minutes
Cancellation: 1 day learn more
  • New York City Center - The tour begins at 10:30 am in our NYC showroom where you will be surrounded by floral creations and briefly learn the history of our company. We will then proceed through the factory and show you the step by step process of how any piece of fabric can become a “custom fabric flower”. One of the unique aspects of our factory tour is that we are always working on new projects with designers so you never know what (or who) you are going to see! Anyone interested in a behind the scenes look in the fashion industry is sure to enjoy themselves. You are welcome to take pictures in our factory. We have flower accessories and wholesale items available for purchase in our showroom. Typical tours range from 30-60 minutes.
What's Included
  • Factory tour included in purchase.
  • No gratuity required.
  • No additional purchases necessary.
What's Not Included
  • You are responsible for transportation to and from our factory. We are located in the NYC Garment Center and are easily accessible by subway, bus or taxi. We are a 7 minute walk from New York’s Penn Station
Additional Information

Our journey kicks off at 10:30am at our NYC showroom. We’re taking you on a trip through our family-run factory, nestled in New York City’s historic Garment District. While on tour, you’ll get to observe the process of die-cutting, molding, and handcrafting bespoke fabric flowers used across fashion, millinery, interior design and beyond! M&S Schmalberg creations has graced several magazines and global runways. Beyond print media, our Flowers have featured in Martha Stewart American Made, Women’s Wear Daily, Broadway’s Hamilton, Boardwalk Empire, performances by The Radio City Rockets, Victoria’s Secret Fashion Show, and the popular tv show Sex in the City. Our esteemed clientele includes names like Anthropologie, Badgley Mischka, Rosie Assoulin, Harry Winston, Carolina Herrera, Marc Jacobs, The Metropolitan Opera, Manolo Blahnik, Marchesa, Tory Burch, Vera Wang to name just a few.

  • Children must be accompanied by an adult
  • A small amount of walking is involved. The entire tour is confined to our NYC Factory
  • Tour is fully indoors
  • Please note: Our factory is typically closed on major holidays so please take this in to consideration even if Viator shows us as being available!! If you are unsure of a certain date please contact me (Adam)
242 W 36th St.
West 36th Street
M&S Schmalberg Showroom: 242 west 36th st. 7th Fl
Cancellation Policy

For a full refund, cancel at least 24 hours before the scheduled departure time.

Customer Ratings
(7 Ratings)
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1 star
May 9, 2024
Once in a lifetime experience - Very interesting on how they make all flowers the old fashion way with century old dies. Very friendly staff & we actual purchased some flowers after our tour. They ship all over the world & are the only ones still producing these beautiful flowers!
Review provided by Viator
Apr 24, 2024
See flowers being made by hand. - 2 person tour. Seeing the process of making beautiful flowers in the actual factory. Everything was done by hand. Meeting the workers and seeing the whole set up. Friendliness of everyone.
Review provided by Viator
Dec 15, 2023
Must See - Such a lovely surprise this tour was. Was fascinating how much goes into making these beautiful flowers of all shapes and sizes. I highly recommend this tour if you are traveling to NYC!
Review provided by Viator
Mar 6, 2023
A fun unique and different activity to do in NYC - I had a brief stay in New York City and decided to give this a try as it seems something unique and different to do. I'm glad I did! Definitely a fun and educational experience. I have no fashion background and was just looking for interesting things to do during my brief trip, and I had a great time. You really get to see the whole factory and production process behind how they make beautiful fabric flowers. My guide was extremely knowledgeable and enthusiastic, it felt like he was very excited to give me the tour and show me what they do! He demonstrated specific parts of the process, as well as specific products and how they are crafted. At the end I was allowed to pick out a souvenir flower and shop around for more if I wanted. Side note, the location can be a bit hard to find - it's inside a building with several businesses and isn't really obvious from the street, so you will want to pay attention to directions.
Review provided by Viator
May 6, 2022
Girls day out! - The history of the company and watching in real time how the flowers are made. Adam was spectacular!
Review provided by Viator
Dec 14, 2021
Flowers galore - This was amazing. Loved meeting the owner. He was super friendly and spent a lot of time speaking to us. This is truly an art. Best part of the day!
Review provided by Viator
Apr 29, 2019
Wonderful! - A great behind-the-scenes look at a Garment District icon. We really enjoyed the tour and a chance to shop!
Review provided by Viator