• Saks Fifth Avenue - Begin your journey at the iconic Saks Fifth Avenue flagship, a legendary department store that has played a pivotal role in defining luxury retail in America. Here, you will explore the store’s rich history and its influence on shaping Fifth Avenue, admire its renowned window displays—famous worldwide for their holiday spectacles—and learn how Saks employs visual merchandising, architecture, and brand storytelling to attract shoppers. This is the perfect starting point to understand how New York became a global fashion and retail hub.
• Rockefeller Center - For those who love window displays, the surrounding blocks are a major attraction. Directly across Fifth Avenue is the Saks Fifth Avenue flagship, known for its extravagant holiday windows and annual light show, among the most elaborate retail displays globally. The Channel Gardens promenade leads from Fifth Avenue to the sunken plaza, offering sightlines that retailers and designers have utilized for decades to create seasonal storytelling.
• Victoria’s Secret & PINK - Visit the Victoria’s Secret flagship, one of the largest lingerie stores worldwide. Located just steps from Rockefeller Center, behind its signature glass façade, the store spans multiple floors dedicated to lingerie, beauty, sleepwear, and the PINK sub-brand.
• Nike House of Innovation NYC - The Nike House of Innovation 000 is the brand’s premier retail flagship—spanning six levels and approximately 68,000 square feet, showcasing what Nike envisions as the future of physical retail. Its slumped and carved glass façade creates a dynamic effect inspired by the blur of movement from a speeding athlete, with a diagonal entryway reflecting the angle of the swoosh.
• Swarovski - Swarovski on Fifth is the largest flagship of the Austrian crystal house—a two-story, approximately 14,400-square-foot retail space that opened in December 2023. Designed by Swarovski Creative Director Giovanna Engelbert, the store replaces the traditional jewelry-counter approach with an immersive world of color and light, centered around the brand’s signature palette of pink, yellow, blue, green, and marshmallow.
• COACH - Coach anchors its Fifth Avenue flagship in a three-level, approximately 20,000-square-foot space designed by William Sofield of Studio Sofield. The store emphasizes the brand’s New York heritage and leather craftsmanship, featuring a blackened steel staircase and a blend of custom cabinetry, vintage furniture, and bespoke objects.
• Tiffany & Co. - Tiffany & Co. has been a cornerstone at this address since 1940 and is perhaps the most renowned shop on New York’s most famous retail corridor. Founded in New York in 1837, the house reopened its flagship in April 2023 as “The Landmark” after its first complete renovation in over 80 years—a ten-floor transformation led by architect Peter Marino, with a glass-enclosed rooftop addition by OMA’s Shohei Shigematsu.
• Bergdorf Goodman - Bergdorf Goodman is one of New York’s quintessential luxury department stores—and for a window-focused tour, arguably the most significant stop on the route. Its display windows have been a Fifth Avenue staple since the early 1900s, long regarded as a benchmark for the art of retail window displays.

• Tour escort/host

• Gratuities, Recommended
• Souvenir WindowsWear Window Prints: Saks Fifth Avenue, Ralph Lauren, Coach, Louis Vuitton, Tiffany & Company, Bergdorf Goodman, Selfridges, Kleinfeld (available to purchase on booking page)
• WindowsWear Cinch Sack (available to purchase on booking page)

Explore New York’s iconic shopping street from a fashion insider’s perspective. “Fashion on Fifth” is a guided walking tour along Fifth Avenue that unveils how top global brands craft their flagship stores, design their window displays, and transform a city block into a fashion showcase.

Commencing at Saks Fifth Avenue and concluding at Bergdorf Goodman, participants will discover how New York evolved into a premier retail hub and unravel the strategies behind the merchandising, branding, and window displays encountered daily. This tour is a blend of history, design expertise, and an exclusive glimpse into the fashion industry, offering an experience not found in typical guidebooks.

Led by WindowsWear, the creators of one of the largest fashion window display archives, this tour has been highlighted by NYC Tourism and Time Out New York, and is highly praised by travelers worldwide.

• A moderate amount of walking is involved, approximately 17 blocks.
• Operates in all seasonal weather conditions, please dress appropriately
• Language operated: English

For a full refund, cancel at least 24 hours before the scheduled departure time.