Priority Wine Pass: Exclusive Discounts at 400+ Wineries
4.3
36 Ratings
Napa

Buy a pass and complete our concierge request form. This allows us to provide you with a tailored list of recommendations based on your preferences, making planning effortless. Additionally, we help stretch your budget by offering discounted or complimentary tastings and enhanced experiences.

Duration: 1 year
Cancellation: 24 hours
Highlights
  • Welcome to Napa Valley Sign (South) - Begin your journey from any location in Napa Valley, Sonoma, or any area where our partner wineries are located.
What's Included
  • Select hotel discounts at participating properties
  • Exclusive winery offers such as 2-for-1 tastings, tasting fee waivers, or special upgrade
  • A 12-month self-guided wine tasting pass valid at 350+ partner wineries in CA, OR, and WA
  • Group planning support for large parties visiting partner wineries
  • Optional concierge recommendations tailored to…
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What's Not Included
  • No personal tour guide and no transportation is provided
  • We do not make winery reservations or book tastings on your behalf
  • Discounts apply only at participating Priority Wine Pass wineries
Location
Welcome To Napa Valley Sign (South)
7602 St Helena Hwy
Cancellation Policy

For a full refund, cancel at least 24 hours before the scheduled departure time.

Customer Ratings
4.3
(36 Ratings)
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827krystaj
Mar 24, 2026
You need this.!! - we visited Napa Valley/Sonoma for 1 week and gained the cost of the pass back in ONE day!!. Plus, we emailed for a complimentary itinerary and received a very detailed plan for the whole week. Full of great suggestions on places to eat and vineyards that met our taste. These guys are fantastic. You're gonna love this! Buy it now!!
Review provided by Tripadvisor
Sefitzpat5
Jul 10, 2025
Concierge Option is the Best! - Jamie Ng was our Priority Pass concierge and was wonderfully responsive! This is our first trip to Napa and I was overwhelmed trying to plan our itinerary. She did all the planning for me and made sure we could use our BOGO! Now I’m excited!
Review provided by Tripadvisor
Jeffto6868hj
Oct 10, 2023
Napa / Sonoma Wine tasting - Priority Wine pass was great! They suggested an itinerary based on our wine preference and it was exactly what we were looking for. They also made dining recommendations that were fantastic. I wouldn’t tackle Napa and Sonoma without their help.
Review provided by Tripadvisor
Mark
Sep 2, 2023
Unforgettable day in Napa - I bought the month pass in order to get an itinerary made for our day. It was really a wonderful day. We discovered wonderful new products and had great meals. It was an overall success, thanks to Jamie that made our day in Napa unforgettable!
Review provided by Tripadvisor
Sarare3664dx
Aug 10, 2023
Awesome service - This week, in just a few emails, Jamie created myself and my husband an itinerary for NAPA that was so amazing that we ended up booking almost single winery recommended. It was mindful of our budget, timing, travel time, and home base. We also booked dinners at all the places that were recommended too. Planning and researching would have taken us hours. We travel a lot and this is one of the best services we’ve ever used. We just wanted to express our gratitude and excitement for our trip. Also every winery we called was a pleasure to work with and honored the wine pass with no issue. We can’t wait for our trip in October !
Review provided by Tripadvisor
Deblacross
May 20, 2023
Perfect recommendations from Priority Wine Pass!! - My advice would be to take advantage of getting a consultation. I had no idea where to go and Jamie Ng gave me great suggestions based on wine preference and budget.
Review provided by Tripadvisor
Scott
Nov 6, 2022
A great way to plan your trip - The Priority Wine Pass was a great value for discount tastings at some great wineries. Being a first time traveler to Sonoma and Napa, I purchased the pass more for the itinerary planning, the discounts were a nice bonus. Jamie N. put together a great plan for our recent trip. Not only did she suggest great wineries that were part of the pass, she also referenced some that were not and also provided great details about each one plus recommendations for places to eat lunch and dinner on the way. Well worth the price.
Review provided by Tripadvisor
Antnee65
Nov 24, 2022
Priority Wine Pass is a Must! - Many of the Popular and Beautiful Wineries are on their List!! We read that 50% Off applies to the 2-1. We had 4 in our group, so we bought 2 Passes! We had a Great Time!! Can't wait to go back!! To Improve: Get more of the Wineries to accept your Wine Pass. Whether 2-1 or 20-30% discount!
Review provided by Tripadvisor
Traveltimeva
Apr 11, 2026
Horrible customer support - Search Reddit and you'll find many people think this is a waste of money. Company has zero customer support, so expect no help from them.
Review provided by Tripadvisor
Kerrie_h
Sep 24, 2023
Waste of money - Waste of money. It did not get us any discounts and we visited 8 wineries. Wineries did not even know what this was.
Review provided by Viator
Check Availability
From $60
From $60
up to 11 guests
1 - Adult
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Cancellation: Free cancellation up to 24 hours before the start of your experience (local time).