Twist Museum: London's Illusion Experience

Explore mind-bending illusions at Twist Museum, London. Discover immersive rooms and interactive exhibits that challenge your perception of reality.

Duration: 2 hours
Cancellation: 24 hours
Highlights
  • Twist Museum - - Experience over 80 captivating illusions and perception-focused installations
  • Uncover the ways your brain interprets color, space, and reality
  • Enter expansive interactive rooms perfect for capturing photos and videos
  • Developed in collaboration with artists and neuroscience specialists
  • Conveniently located on Central…
What's Included
  • Entrance and free roam access to the entire museum
  • Access to over 80 exhibitions
What's Not Included
  • Optional add-on events
Additional Information

Seeking a memorable London adventure that seamlessly fits into your sightseeing itinerary? Visit Twist Museum, the city’s most intriguing illusion experience, situated on the renowned Oxford Street.
With over 80 interactive illusions and immersive installations crafted to challenge your brain’s perception of reality, Twist offers more than just optical…

Location
Twist Museum
248 Oxford Street
Cancellation Policy

For a full refund, cancel at least 24 hours before the scheduled departure time.

Customer Ratings
4.7
(57 Ratings)
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Dizzial
May 1, 2026
Banging illusions - Wow! What an amazing experience, all the illusions were Mind-boggling would defo come back 10/10
Review provided by Tripadvisor
Fizzahsabahi
Apr 29, 2026
Interesting - A really good experience. Definitely recommend this to others.
Review provided by Tripadvisor
Kristinabq2363ig
Apr 29, 2026
Loved it! - Great experience! My 9 year old thoroughly enjoyed it
Review provided by Tripadvisor
H4614tosarahs
Apr 28, 2026
Great day out - Great experience in central London - fun way to spend some time and informative too! Something different to do in London - a hidden gem
Review provided by Tripadvisor
Smudgecat1980
Apr 27, 2026
Original and fun afternoon - We went here with my two daughters, aged 12 and 15. It was so much better than I expected (I was prepared for queues and to feel ripped-off with a 30 minute experience). The exhibits were all really interesting, with information explaining WHY our brains see or hear things differently. I was genuinely impressed at how many optical illusions there were. Photo ops were brilliant and we captured so original and fun pics of the girls. The museum was nice and quiet, no busy crowds despite being midday on a Saturday. We walked around for an hour, and I think we got value for money. I’ve recommended this to lots of people since.
Review provided by Tripadvisor
Sharonbp7139vm
Apr 27, 2026
Twist museum london - Had a great tour with alison Definately needed some explanation Amazing illusions
Review provided by Tripadvisor
982myap
Apr 26, 2026
Top time out in London!!! - Really good couple of hours out, exceeded my expectations!!! Definitely worth a visit. All staff are super friendly, thanks to Shaw for the zip string demo!!!!!
Review provided by Tripadvisor
Farhaw2026
Apr 24, 2026
Excellent - I loved the whole expirience, had fun with friends.
Review provided by Tripadvisor
Nun0asdr_balg
Apr 23, 2026
One of my funniest visits - It was really good It messed a lot with my vision but I really enjoyed it
Review provided by Tripadvisor
Amberkl1905rg
Apr 29, 2026
Cool rooms and photo ops - The colour swap room was really good. A decent alternative to the 2D black and white cafe in Japan which obviously is quite a lot further away!
Review provided by Tripadvisor
From $35
up to 15 guests
1 - Adult
Cancellation: Free cancellation up to 24 hours before the start of your experience (local time).