Casa Martini Tour: Explore Brand History, Production Plant, and Enjoy Final Tasting

Embark on a captivating Casa Martini tour to uncover the brand’s rich history, witness the production process, and indulge in a guided tasting of their renowned products.

Duration: 2 hours
Cancellation: 24 hours
Highlights
  • Casa Martini - Martini & Rossi - Allow the guides to lead you through the intriguing stories and secrets within the Museum of the History of Oenology, explore the aromas in the Botanical Room, and enjoy the captivating tour of the Galleria Mondo Martini.

Conclude your Martini adventure with a unique tasting experience.

What's Included
  • Alcoholic beverages included
Additional Information

Explore the MARTINI brand through a sensory journey that highlights aromatic herbs and the production process. Visit the Mondo MARTINI Gallery to learn about MARTINI’s history and iconic advertising campaigns. Enjoy a tour of the production facility with knowledgeable guides, and finish with a guided tasting of Martini products!
Additional Information:…

Location
Casa Martini - Martini & Rossi
Piazza Luigi Rossi 2, Pessione
Cancellation Policy

For a full refund, cancel at least 24 hours before the scheduled departure time.

Customer Ratings
4.5
(22 Ratings)
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1 star
Elenapl5527hf
Apr 6, 2025
Very interesting and enjoyable - Very interesting and well explained. The guide went to a lot of trouble so that we understood well the only non-Italians of the visit. It is easily reached by train from Turin.
Review provided by Tripadvisor
E6027cefranckp
Dec 20, 2024
Great discovery. - Visit on 19/12/2024 afternoon in a very friendly small group. We learned a lot from our guide Erica who took care of Us wonderfully. With for my wife and I an excellent Americano prepared with care and professionalism all accompanied by good snacks. I highly recommend it. Thanks again. Happy Christmas!
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Claudette400
Sep 8, 2024
Beautiful experience - We carried out the guided tour of the martini house, where from the second half of the 1800s are produced the liqueurs among the best known in the world. Very interesting museum, with the possibility to smell different ingredients used for liquors, display of bottles from the beginning to today, the history of advertising, and much more. Then we visit the factory, with a view to the production and refinement of the products. Final cherry tasting of three products. Two hours intense and very pleasant. Fantastic experience.
Review provided by Tripadvisor
295paolam
Jul 7, 2024
Scents, history and flavours - Unexpected experience, journey into history, among archaeological finds and intoxicating scents, told by a guide with excellent exposure capacity.
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Clement231
Jun 20, 2024
Part of the family - Luca the tour guide was excellent Very knowledgeable and made you feel at home Tour was very informative and well presented Well worth the visit
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Jamesmarsden2023
Apr 5, 2024
Great Visit!! - We arrived at Pessione station - Casa Martini was just across the road! It was a little deserted, but the staff were very friendly. We had an hour to tour the museum ourselves, which was just right and we learned a lot. After the hour, we got a lovely tour of the distillery from Andrea. As it was just the two of us, he made us feel very welcome and clearly had lots of passion for the company and its products. The tasting was brilliant and he was very informative and the cocktail at the end was well worth the extra fee! A real highlight of our few days in Turin. If you like Martini/vermouth/aperativo then do it!!
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Mcelasco
Jun 16, 2024
Unmissable visit to learn the history behind the most famous vermouth in the world! - Unmissable visit to a giant of the beverage industry. The guide is very knowledgeable about the history of the company and the production process. Maybe the tour is a little long, but very good. And it ends with a brief tasting that makes it more attractive.
Review provided by Tripadvisor
Rodedosch
Apr 17, 2025
I expected a little more - The museum is beautiful and you should spend more time listening to all the audio, but as part of the guided tour there is no time to do so. The guided tour of the factory is well done. For the tasting I expected a little more, just 3 tastings and breadsticks.
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Annadelpiemonte
Apr 5, 2024
Cute but I expected something more - The ticket purchased included a visit to the museum, a visit to the factory and a tasting. The museum was nice and interesting, it traces the history of this large family. The visit to the factory was very short, we were introduced to a very small part of the factory and also in a somewhat hasty way, with explanations that were not always exhaustive. The tasting consisted of two samples of vermouth and one of dry white wine accompanied by a small packet of breadsticks. For the amount spent the visit could have been longer and the tasting of the drinks should have been accompanied by something more.
Review provided by Tripadvisor
67graziae
Sep 22, 2024
Disappointing guided tour - I bought the €25 ticket for the guided tour with final tasting directly from the Casa Martini site and I honestly do not recommend it. The tour takes place quickly and superficially from my point of view, you go from room to room without having time to read and see with the calm and attention that the museum deserves, the panels, the movies, the photos and the descriptions and stories explained on the signs along the way. I came away disappointed and with the impression that that kind of tour is mainly aimed at bringing visitors to buy Martini products in the Casa Martini store rather than a cultural end. Too bad...maybe I'll come back doing only the basic tour, without their Guide
Review provided by Tripadvisor
From $29
up to 10 guests
1 - Adult
Cancellation: Free cancellation up to 24 hours before the start of your experience (local time).